European pudding
Europudding , formerly often Eurofilm , is a pejorative term for internationally produced European films or television series that have lost all cultural peculiarities in order to ensure the greatest possible adaptation to the most diverse markets.
The productions known as Europudding are characterized by the fact that several countries are involved in the financing, production and casting: various film funding funds or Eurimages , a fund that only supports cooperation between at least two (up to 1998: three) member states, international film locations and technical Teams as well as well-known actors from the participating countries. The working language is usually English , which later facilitates international marketing by reducing the dubbing or subtitling that is otherwise necessary . The film content is also being adapted to globalized tastes.
The internationalization of European film began in the 1960s with genre films shot in southern Europe and served primarily to spread the risk of financing as an actual homogenization of the European film markets. The goal of becoming competitive against American films is cited as an alternative reason for internationalization. As a result, however, the productions became interchangeable and leveled the cultural diversity of Europe.
The term Europudding was probably first used in the British daily The Guardian in the 1980s .
proof
- ↑ a b Lexicon of film terms at www.filmlexikon.uni-kiel.de, accessed on October 29, 2018
- ↑ Belén Vidal: Heritage Film. Nation, genre and representation. Columbia University Press, New York, Chichester 2012, ISBN 978-0-231-16203-6 , p. 64
- ↑ Christian Buß : No desire for euro pudding on Spiegel Online from December 2, 2007, accessed on October 29, 2018
- ↑ "Euro Pudding" on en.oxforddictionaries.com, accessed on 29 October 2018