FV diploma in communications management

Diploma for the award of the professional title “FV-Diplom-Kommunikationkaufmann” by the Austrian Chamber of Commerce and certificate for CAAA certification.

FV-Diplom-Kommunikationkaufmann (Dkkfm.) Or FV-Diplom-Kommunikationkauffrau (Dkkff.) Is an Austrian professional title in the communications industry.

The title is usually shortened to Diplom-Kommunikationkaufmann or Diplom-Kommunikationkauffrau . This is not to be confused with the academic degree of business administration . The abbreviation "FV" stands for the professional association for advertising and market communication of the Austrian Chamber of Commerce .

history

The professional title was created in 2000 by the Austrian Chamber of Commerce (WKO) as part of a certification program. Between 2000 and 2012 the title was awarded to around 500 qualified communication specialists, which at the time of the last award represented around 2% of the around 25,875 member companies of the Advertising and Market Communication Association and around 5% of the advertising agencies.

The award was stopped in 2012, but existing titles remain valid.

backgrounds

The introduction took place in connection with the effects of the 1997 amendment to trade law, in which the advertising agency had become a free trade . The aim was to better differentiate between qualified specialists as part of a quality offensive due to the previous elimination of the restricted professional access. The award and CAAA certification required appropriate training, reputation and practice.

The use of the title can be compared with the internationally used title CMC for certified management consultants, with certification titles in the financial sector such as CFA and CAIA or the use of a commercial master’s title as a status or professional title (e.g. Hfm. For master potter or BM / Bmstr. For builders ).

Web links

• Website of the Austrian Professional Association for Advertising and Market Communication of the WKO

• Historical information on CAAA certification in the Internet archive
• Press release on the introduction of CAAA certification

Individual evidence

1. ↑ It is not a job-specific honorary title (see Lemma professional title ). For the official designation as a professional title, see the diploma shown .
2. ↑ Example of the use of the title based on the website of the section committee of the section on advertising and market communication of the Lower Austria Chamber of Commerce. Retrieved August 9, 2018.
3. ↑ ^{a b c d} Quality offensive for Austrian advertising agencies . In: OTS.at . ( ots.at [accessed on August 9, 2018]).
4. ↑ ^{a b} Information on the certification associated with the professional title “FV-Diplom-Kommunikationkaufmann (Dkkfm.)” On the website of the Austrian Chamber of Commerce, accessed in the Internet archive www.archive.org. ( Memento from February 4, 2012 in the Internet Archive )
5. ↑ Professional Association for Advertising & Market Communication: CAAA certification database. Status as of December 31, 2012. (Available on request.) See also historical use of documents on April 7, 2017 in the Lemma Diplom-Kaufmann (directory was still available online at that time).
6. ↑ Advertising and market communication: industry data. In: Website of the Austrian Chamber of Commerce. Austrian Chamber of Commerce, April 2018, accessed on August 9, 2018 . 
7. ↑ Information from the Austrian Chamber of Commerce on the professional title "FV-Diplom-Kommunikationkaufmann (Dkkfm.)" After the end of the award program ( Memento from May 27, 2013 in the Internet Archive )
8. ^ Parliamentary materials. Retrieved August 9, 2018 . 
9. ^ Parliamentary materials. Retrieved August 9, 2018 .