Trade media
The term trade media referred to as a generic term media that the communication of professional knowledge serve. Specialized media are z. B. Specialist magazines , specialist books , loose-leaf publications , CD-ROMs , online services , seminars .
The Deutsche Fachpresse defines specialist media as follows: "Specialized media serve to provide professional information and further training for clearly definable B2B target groups, which are delimited according to professional criteria. They also provide a platform for generating qualified business contacts. Specialized media include printed and electronic offers and services "(German specialist press, yearbook of specialist information 2006).
Users of specialist media come from a wide variety of segments, such as B. Law , economics , taxes , industry / technology , medicine / pharmaceuticals , craft / agriculture . Despite the electronic development in the recent past, the trade journal continues to be the format with the highest turnover among specialist information providers, accounting for almost 60% of total trade media revenues. In the last few years, revenues from electronic media have grown strongly, and in 2010 they accounted for 13.1% of sales. The number of trade journal titles has been falling since 2008 (statistics from the German specialist press, 2010).
With the Institute of Industrial Communications and trade media at the RWTH Aachen University is an institution founded, the scientifically researched the "professional media" object.
Working with the specialist media and marketing them to end customers is referred to as specialist press work in literature and in the field of specialist journalism . It is about professionally specialized PR and communication management.
Individual evidence
- ↑ Lies, Jan .: Compact Lexicon PR 2000 Look up, understand, use terms . 1st edition. 2016. Gabler, Wiesbaden 2016, ISBN 978-3-658-08742-5 , pp. 67 .
literature
- Jan Lies: Compact Lexicon PR. Look up, understand, use 2,000 terms. 1st edition. Springer Gabler, Wiesbaden 2016, ISBN 978-3-658-08742-5 .