Specialized journalism

Specialized journalism (also known as specialized press ) is a professionally specialized journalistic activity or a branch of the press in which the journalist specializes in a subject, a topic or an object. Some of the key subjects: foreign reporting , education journalism , tabloid journalism , history Journalism , Justice reporting , disaster reporting , war reporting , cultural journalism , local journalism , music journalism , media journalism , medical journalism , fashion journalism , motor journalism , politics journalism , travel journalism , sports journalism , technical journalism , environmental journalism , consumer journalism , business journalism and science journalism .

While the usual journalistic training through traineeships and practical learning is geared towards all-round skills, daily topicality and breadth instead of depth, specialist journalists provide generally understandable explanations of certain facts, specializing in certain topics. It's about expert knowledge, prepared in an understandable form. According to Siegfried Quandt (1995, 11), specialist journalism tries “to take a sensible middle position: between extensive all-round journalism that lacks sufficient specialist knowledge and narrow-gauge science journalism that is an appendage to an academic discipline and deals with further topics or Audience expectations are difficult. "

The specialist journalism or the work of the specialist press can consolidate an opinion on the technical-scientific content of a company in the public and is therefore considered to be opinion-forming.

Technical editing

A special representative of specialist journalism is the technical editor . Today he no longer writes the operating instructions alone, he has meanwhile become an important part of corporate communication, writes specialist articles and brochures, or posts editorially prepared specialist information on the Internet.

Most of the time, a trade press editorial team is made up of engineers , chemists or other qualified specialists, as trade press articles must be based on well-founded information and the reporting is geared towards in-depth technical research. For this reason, trade press work is considered particularly credible by the public.

See also

• Special interest journalism
• Trade press work

literature

• Günther Bentele (Hrsg.): PR for specialist media. Communicate professionally withexpertsVerlag = UVK Verlagsgesellschaft . Constance 2006, ISBN 3-89669-506-1 .
• Deutscher Fachjournalisten-Verband (Ed.): "Specialist journalism: professionally conveying expert knowledge", UVK Verlagsgesellschaft, Konstanz 2004, ISBN 3-89669-415-4
• Winfried Göpfert (Ed.): Science journalism. A manual for training and practice . 5th edition. Econ, Berlin 2006, ISBN 3-430-17682-4 , ( here website for the book with further information on science journalism )
• Markus Kaiser : Special Interest , Econ, Berlin 2012, ISBN 978-3-658-01736-1 .
• Walther von La Roche : Introduction to Practical Journalism, 17th edition Berlin 2006 ( website for the book with additional information on journalism )
• Siegfried Quandt, Horstschichtel (ed.): Specialist journalism history: the Giessen model (=  history, fundamentals and backgrounds . Volume 4 ). Hitzeroth, Marburg 1995, ISBN 3-89616-176-8 ( online [accessed on April 13, 2014] “nationwide unique focus”).
• Georg-Volkmar Graf Zedtwitz-Arnim: Do good and talk about it. Public Relations for Business . 2nd Edition. Deutscher Instituts-Verlag, Cologne 1978, ISBN 3-88054-309-7 .

Individual evidence

1. ↑ Distance learning specialist journalism - accessed on March 6, 2020
2. ↑ Florian Meißner: Cultures of disaster reporting 1st edition. Springer VS
3. ↑ ^{a b} Zedtwitz-Arnim, Georg-Volkmar .: Do good and talk about it: Public Relations for d. Economy . 2nd Edition. Deutscher Instituts-Verlag, Cologne 1978, ISBN 3-88054-309-7 , p. 109 .