Fashion journalism

from Wikipedia, the free encyclopedia

As part of cultural journalism, fashion journalism is a journalistic special-interest topic that deals with the topics of fashion , lifestyle , photography and styling . It is becoming increasingly important as a journalistic field of work.

history

The history of fashion journalism begins in the 18th century. In 1786 a fashion magazine called “ Journal des Luxus und der Moden ” was published for the first time by the publishers Friedrich Justin Bertuch and Georg Melchior Kraus . It covered a wide range of topics and included reports on fashion, music , gardening and politics that reached around 25,000 readers. The magazine was discontinued in 1827 . Some time later, Vogue appeared on the market. The fashion magazine of the publisher Arthur Baldwin Turnure became the leading medium. After the end of the Second World War , there was enormous growth for fashion journalism, since securing the livelihood of the population was no longer the only priority. She could afford more luxuries. This is how fashion fairs came about, at which the designers presented their creations. The Internet has brought about a further development in the form of homepages and fashion blogs .

task

Fashion journalists report in words and pictures, mono and cross-media. You publish in classic fashion journals as well as in daily newspapers, weekly newspapers, specialist magazines and increasingly online or via social media. Your task is to convey fashion and its trends as well as the contextualization of social and cultural topics and trends. Trade journalists, on the other hand, report on the economic background of the fashion industry. Fashion bloggers and so-called influencers are playing an increasingly important role in reporting on fashion. Another aspect is service journalism. Fashion journalists don't just report, they stage fashion as stylists both in pictures (photo series) and in the area of ​​moving images (clips).

education

Several roads lead to fashion journalism: either through a fashion school or the traditional feature journalism as. The following private schools and universities offer fashion journalism:

  • AMD Akademie Mode & Design - three-year training in fashion journalism / media communication with an integrated bachelor's degree. Degree: Fashion Management and Communication BA
  • AMD Akademie Mode & Design - seven semester international, bilingual Bachelor's degree in Fashion Journalism and Communication BA
  • FDI Fashion Design Institute - three-year training in international fashion journalism as well as four-year training including studies with an MA in Fashion Communication and Styling from IED Milano.

literature

  • Sabine Resch: Fashion journalism in: Markus Kaiser (Ed.): Special Interest . Departmental journalism - concepts, training, practice. Econ-Verlag, Munich 2012, ISBN 978-3-430-20145-2 .
  • Julie Bradford: Fashion Journalism. Routledge, London 2015, ISBN 978-0-415-68661-7 .
  • Sigrun Matthiesen: women stuff. How cultural journalism deals with fashion. VS Verlag für Sozialwissenschaften, Wiesbaden 2000, ISBN 978-3-53113-472-7 .
  • Dagmar Venohr: medium makes fashion. On the iconotextuality of the fashion magazine. transkript Verlag, Bielefeld 2010, ISBN 978-3-8376-1451-0 .

Individual evidence

  1. ↑ Fashion Journalism: History - Retrieved May 4, 2020
  2. ↑ Fashion Journalism: Outlook - accessed on May 4, 2020
  3. ↑ a b AMD website
  4. ^ Website of the Fashion Design Institute
  5. ^ Website for the book