styling

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When styling (derived from English style , style ') refers to measures of aesthetic appreciation.

Styling of products

Styling in design is the purely aesthetic revision of a product . The main purpose is the shaping or the thorough shaping of a product in a consistent design language, often with the aim of giving the product a higher sales value. The term styling differs from the more general term design , which can also have a functional meaning. The contrast to functionalism led to criticism of superficiality and the lack of need for styling.

One example is the streamline design (during the Art Deco ) of the 1930s in automobile construction, but also in other product design of this time and in architecture. The objects were designed in such a way that powerful, flowing and dynamic lines are created. The design was purely aesthetically motivated. In contrast, there is the functionalist striving in automobile construction to reduce lift and air resistance , which are dependent on the frontal area of ​​the vehicle and a shape coefficient (c w ), among other things , through appropriate shaping.

The Buick Y-Job of Harley Earl is considered the first study style world

The styling of products developed in the United States in the late 1920s and early 1930s in the automotive industry . The faltering sales of vehicles after the global economic crisis should be reactivated by external changes without having to incorporate technical innovations. Major designers who developed the styling included Raymond Loewy and Harley Earl . The styling spread from automobiles to all other product groups. Styling in postmodern design experienced a particularly strong revival .

Typical occupational areas are:

Styling in fashion

In the field of fashion , styling means embedding the appearance in a consistent 'look'.

Typical occupational areas are:

literature

  • Keyword styling in: Thomas Heider, Markus Stegmann, René Zey: Lexicon Internationales Design. Rowohlt Taschenbuch Verlag, Reinbek bei Hamburg 1996, ISBN 3-499-16346-2 , pp. 166-167.