Folding picture puzzle
A Faltbilderrätsel even leaflet ( English : Fold-in) is a picture puzzle , in which one or more times by folding a new image, that usually is not apparent at first glance before. At the edges there are sometimes auxiliary lines and / or letters that must lie against each other to make folding easier. As a rule, in addition to one or more pictures, there is also a question or text on the sheet of paper, which also changes its content by folding and then gives the answer. The leaflets became known in particular through the MAD magazine from 1964 onwards. However, they were sold as toys much earlier. They were used for propaganda purposes in both world wars.
Early examples
- World war puzzles, who will win? October 1914, 2 variants
- Herbert A. Friedman ( en ): Find the Fifth Pig Puzzle. Dutch: Zoek het 5de zwijn, Amsterdam, approx. 1939/1940
- Variants of it with Benito Mussolini, 1940/1941
MAD
In 1964, Al Jaffee invented the MAD fold-ins as a satire on the fold-out interior posters of Playboy . They later appeared in German editions (penultimate page). It is only folded horizontally (letter A to B). One of the German draftsmen was Ivica Astalos . In 2011 the four-part illustrated book The Mad Fold-In Collection: 1964–2010 was published .
Other examples
- Some early issues of the comic magazine Yps (late 1970s)
- Propaganda picture, Gulf War 1991 with Saddam Hussein
- Starbucks advertisement and MAD response to it (2013)
literature
- Klaus Schmeh : Hidden Messages; The fascinating story of steganography . Heise, Hannover 2009, ISBN 978-3-936931-54-9 .