Mad (magazine)

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description Satirical magazine
language English
publishing company DC Comics ( USA )
First edition August 1952
Frequency of publication quarterly
editor John Ficarra
Web link

Mad - own spelling MAD - is an American satirical magazine that also appears in numerous country editions.


In the summer of 1952, the American comic publishers Harvey Kurtzman and William M. Gaines brought out the first issue of MAD magazine, back then under the title Tales Calculated To Drive You Mad . What was initially intended as a parody of classic superhero comics soon developed into a satire magazine that made fun of politics, society, film and television. 1956 appeared on the cover of MAD for the first time a grinning face with sail ears, freckles and gap between teeth: Alfred E. Neumann , drawn by Norman Mingo and Frank Kelly Freas . Since then he has been the magazine's cover boy and featured on almost every issue. The figure itself is much older and the picture of the boy was published on postcards as early as the 19th century .

Over the years, MAD has become an integral part of American culture. Many of the draftsmen, figures and categories are legendary ( Don Martin , Dave Berg , Al Jaffee , Spy & Spy , the folded picture , Sergio Aragonés etc.). The magazine also gained fame through Mort Drucker's satirical, over-the-top parodies of current movies and TV series. The 500th edition was published in the USA in June 2009. At the same time, the frequency of publication was changed from monthly to quarterly. In July 2019, the broader discontinuation of the magazine became apparent when an author confirmed that there would be no more original content.

German MAD

MAD - The most sensible magazine in the world

description Satirical magazine
language German
publishing company Williams-Verlag GmbH
First edition September 1967
attitude 1995
Sold edition 30,000 (1990s) copies
Editor-in-chief Herbert Feuerstein
editor Klaus right
Image of the comic strip "The Frog King " by I. Astalos
Image from the comic strip " Thomas Alva Edison tests the light bulb that has just been invented" by I. Astalos
MAD - the smartest magazine in the world

description Satirical magazine
language German
publishing company Dino , Panini Comics
First edition October 7, 1998
attitude 4th December 2018

The first German MAD appeared in September 1967 ( ISSN  0723-9289 ) and quickly grew in circulation. After 32 issues, Herbert Feuerstein became editor-in-chief. Feuerstein - together with the draftsman Ivica Astalos - had a decisive influence on the style of the magazine. In addition, Feuerstein brought a number of German authors and draftsmen (I. Astalos, Dieter Stein , Nils Fliegner , Rolf Trautmann and Gunther Baars) into the paper and thus made the German MAD a cult magazine. At this time, the MAD paperbacks came onto the market, such as The Large MAD Life Primer .

Some so-called inflectives ("lechz", "Würg") created by Feuerstein became an integral part of the youth language . In 1992, Feuerstein left the magazine in favor of his TV career. At the beginning of the 1990s, the circulation fell from 300,000 to 30,000 copies. The publisher Klaus Recht continued the magazine for three years before it was discontinued in 1995 after 300 issues.

On October 7, 1998, the Stuttgart-based Dino-Verlag dared a fresh start and brought out a new German MAD, which appeared monthly until December 2009 and was published every two months from February 2010. In contrast to the earlier German MAD, the new edition was no longer free from advertising and consistently colored. From December 31, 2002, the MAD magazine was published by Panini Verlags GmbH , which had taken over Dino-Verlag. The responsible editors were Mathias Ulinski and Jo Löffler.

With the 100th issue of the MAD magazine, a special issue appeared in December 2006 that had twice the number of pages. In January 2007 the thirteenth special magazine appeared with the best of 100 issues.

The publisher named 13 to 18-year-old boys as the core target group, and the quarterly circulation sold in the second quarter of 2012 was just under 22,000 copies (according to IVW II / 2012) with a downward trend. Since the 3rd quarter of 2012, the sales figures have not been reported to the IVW.

The German MAD had 185 editions from its resurrection in 1998 to the last regular edition 01/2019 (December 2018) and was discontinued afterwards.

Competing products

The Condor Verlag published the magazine KAPUTT - Das Mazagin for suppressed joie de vivre between 1975 and 1982 , which was designed as a direct competitor to MAD in terms of design and content. The US issues of CRACKED Magazine served as a template .

The Hamburg publishing house Interpart even published two competing products with the names Stupid and Panic in the early 1980s . Panic in particular was very similar in appearance and contributions to the German MAD. The draftsman Amro had a series of comics that looked very similar to the stories of Don Martin.


In the 1970s and 1980s, a number of games were released that are based on the humor of the MAD magazine and are also designed accordingly. The MAD game and Spy & Spy are board games, the MAD card game follows the gameplay of Uno and Mau-Mau .

From 1995 to 2008 the comedy show MADtv ran on American television , the skits and parodies of which are based on MAD magazine. The program was also broadcast on German television.

From 2010 to 2013, a television series was produced based on MAD magazine and broadcast on Cartoon Network .


In 1988 the Munich journalist Hans Gamber brought a unique parody to the market with Müd .

Cultural references

In François Truffaut's film Fahrenheit 451 (1966), a scene in which a pile of books is burned shows the MAD paperback We're Still Using That Greasy MAD Stuff .

MAD is referred to in some episodes of the animated series The Simpsons . MAD booklets can be seen in some episodes; In the aftermath of Marge being arrested , a back tattoo refers to the folds on the last page of MAD. In the episode Homer and New York , Bart Simpson visits the MAD publishing house in New York, where he happens to take a quick look into an office room where "jokes and frenzy" seem to dominate everyday editorial work and, among other things, Spy & Spy, the draftsman Dave Berg and Alfred E. Neumann, who appears to have a managerial role, can be seen. As a result, the sensational pop group , an insane naval lieutenant lays the publishing house in ruins.

Authors and draughtsmen

Anglo-American area

German-speaking area

Web links

Commons : MAD (magazine)  - collection of images, videos and audio files

Individual evidence

  1. "Choking! Out for" Mad "?" of July 4, 2019
  2. George Woodbridge and Larry Siegel: The large MAD life primer , Williams Verlag GmbH, Hamburg 1973, ISBN 380-71-00-87-3
  3. The myth sticks. The April 23, 2010 standard
  4. Agency for Marketing & Products ( Memento from November 25, 2014 in the Internet Archive )
  6. Is that crazy: The "Mad-Magazin" is no longer coming from Clap-Magazin from February 8th, 2019