Fiatagri
Fiatagri was the tractor brand of the Fiat group until the takeover of tractor production by Ford Motor Company . In 1999, New Holland merged (the name New Holland was also sold by Ford to Fiat) and the agricultural and construction machinery manufacturer Case Corporation (both USA), the merged company is called Case-New Holland and is 90% owned by the Fiat group.
Fiat has been making tractors since 1919.
In 1974 Fiat Trattori SpA was founded to manufacture tractors. In 1977 Fiat Trattori took over the US Hesston Corporation to gain access to the North American market. In the same year, the Italian competitor Agrifull was taken over, whose brand name was used for a few years. From 1979 to 1983 tractors in the power range from 230 to 350 hp were purchased from Versatile and sold in Europe under the Fiat brand. In 1984 Fiat Trattori was renamed Fiatagri. In 1990 the Winner series was presented. In the meantime, a licensee was producing under the Türkfiat brand for the Turkish market.
The Fiat Agri tractors have been marketed as New Holland tractors since 1995.
