Area productivity
The concept of area productivity is mainly used in retail and agriculture . It measures the relationship between income or sales and the space used.
Area performance in retail
In retail, space productivity is usually defined as:
- Gross turnover per m² of business or retail space per year
Although it is often used colloquially in retail, the term "productivity" is economically unclean. Since the turnover of a retail space is largely the result of its location. B. higher sales per m² than locations on the green meadow, but the sales per m² does not express the productivity of this area, i.e. how much income or contribution margin was generated on the area, is more correct for sales per m² of an "area performance" to speak.
The area coverage is heavily dependent on the location as well as on the industry and the size of the shop. Due to the long-term development that the available retail space in Germany is growing faster than retail sales, the space productivity is on average from 5,200 euros per m² in 1970
- EUR 3,300 gross turnover per m² per year
decreased in 2007 and has stabilized at this level.
Area productivity in agriculture
In agriculture, area productivity is understood as the amount of yield related to a certain area - as a rule, the amount of yield is given in quintals per hectare . The area productivity can be increased, for example, through the use of fertilizers , irrigation and drainage of the usable area, cultivation or the cultivation of nitrogen multipliers, e.g. B. Lupins , can be increased during fallow land. In the case of intensively used agricultural land, the productivity of the area is primarily ensured by maintaining a changing crop rotation , since one-sided cultivation ( monocultures ) very quickly leaches nutrients in the soil, which leads to a significant reduction in yield.
See also
Individual evidence
- ↑ innovations-report.de: KPMG study Trends in Retail 2010 , February 13, 2006.