Frank Bettger
Franklin Lyle (Frank) Bettger (born February 15, 1888 in Philadelphia , Pennsylvania , † November 27, 1981 in Wynnewood , Pennsylvania) was a successful American salesman and author of globally successful basic works for sale. He was the father of actor Lyle Bettger and played professionally in Major League Baseball with the St. Louis Cardinals in 1910 under the name Frank Betcher.
After a short professional baseball career, which he had to give up due to injury, he returned to his homeland in Philadelphia. There he began collecting outstanding bills for a furniture store on a bicycle. Then Bettger began and ended various professional activities, finally selling insurance, but was unsuccessful and after ten months considered giving up this activity. This was also suggested to him by his superiors due to his poor sales figures. Shortly after a key experience in a speech by Walter LeMar Talbot, the then President of the Fidelity Mutual Life Insurance Company to a few insurance sellers, there was far above-average success and Bettger became the group's most successful seller. In 1930, at the age of 42, he had the opportunity to retire from professional life as a private individual, since after 13 years from purely selling insurance, he had realized commissions of 70,000 US dollars, which today is around the value of around a million dollars.
Bettger later met Dale Carnegie , who not only hired him as a speaker, but also advised him to bring his sales methods to market in book form for interested sellers. This is how Bettger became the author of globally successful books such as Lebe and win and experience sales practice .
Live enthusiastically and win first appeared in 1947 and has been translated into over a dozen languages. It is still considered to be one of the generally accepted standard works for sale worldwide.
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- How I Raised Myself from Failure to Success in Selling , German: Live enthusiastically and win , Oesch-Verlag, ISBN 978-3-0350-0012-2 .
- How I Multiplied My Income and Happiness in Selling , German: Experienced sales practice , Oesch-Verlag, ISBN 978-3-0350-0018-4 .
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| personal data | |
|---|---|
| SURNAME | Bettger, Frank |
| ALTERNATIVE NAMES | Bettger, Franklin Lyle (full name) |
| BRIEF DESCRIPTION | American seller and author |
| DATE OF BIRTH | February 15, 1888 |
| PLACE OF BIRTH | Philadelphia , Pennsylvania |
| DATE OF DEATH | November 27, 1981 |
| Place of death | Wynnewood , Pennsylvania |