Frequency atlas
The Frequency Atlas is a reference work in the field of outdoor advertising .
The Fachverband Aussenwerbung eV has commissioned the Fraunhofer-Gesellschaft to create a “Frequency Atlas for Germany” based on extensive experience from advertising media research and the latest scientific findings, which shows the frequency distribution for all major cities in Germany
- Road traffic
- Local public transport
- Pedestrian passages
describes.
This database is also an integral part of the G-Wert job evaluation system, which weights the traffic frequencies relevant for a location with visibility-relevant factors such as lighting, duration of contact opportunities, etc.