G-value (advertising research)
The G-value (short for total value ) in outdoor advertising is the key figure for the attention values for advertising material in the form of outdoor advertising, developed by GfK market research. For example, the degree of distraction, the duration of the contact opportunities, lighting, visual obstructions, the angle of the advertising medium in relation to the traffic, etc. are evaluated.
Since 2003, the G value within the project is G-value2 so far changed as to determine the passage rate in cooperation of FAW with the Fraunhofer-Gesellschaft and the GfK a frequency Atlas for Germany was developed, the future is the frequency base for the system and the video process replaces. The tripartite division of the traffic flows was retained, as was the internal logic of the system.
In 2013, the G value was replaced by the PpS value .
Individual evidence
- ↑ G value. Retrieved May 22, 2020 . https://onma.de/online-marketing-lexikon/g-wert/
- ↑ http://www.schwarz-aw.de/de/aussenwerbung/mediaforschung/gwert/details_gwert1/?flash=0&punkt=mediaforschung&id=2
- ↑ Manuel Kollmann: The treatment of outdoor advertising in public building law: A reference area of building design law at the interface between building planning and building regulations law . Nomos Verlag, 2018, ISBN 978-3-8452-9671-5 ( google.de [accessed June 23, 2020]).
- ↑ How are attention values measured and what does G-value, CPM or PpS mean? Retrieved June 23, 2020 (American English).