Fritz Hendrick Melle
Fritz Hendrick Melle (born October 7, 1960 in Karl-Marx-Stadt ) is a German writer and entrepreneur.
Life
Fritz Hendrick Melle grew up in Chemnitz (from 1953 to 1990 Karl-Marx-Stadt). In Schwedt / Oder he completed an apprenticeship as a papermaker with a high school diploma. He then worked for a time as a gravedigger in a Protestant churchyard, as a plant operator and as a stoker.
He studied theology at the Catechetical College in Naumburg (Saale) , but was de-registered after four semesters.
Until he left for West Berlin in December 1985, Melle was involved in the creative underground of the GDR . a. in illegal magazines, founded the music project “Kriminelle Tanzkapelle” and worked as a ticket teller. He studied social and communication sciences at the Berlin University of the Arts.
In 1990 he published his first novel, “Richtiges Leben”, with Albrecht Knaus, Munich (paperback with Goldmann) and was invited to the Ingeborg Bachmann Prize. He worked as an editor for various daily newspapers and founded the advertising agency Melle.Pufe in 1993 and Melle.Pufe Online in 1996, which he sold in 2001. In 2004 Melle merged the agency with dorland and became managing director alongside Stefan Hansen.
Under his leadership as Chief Creative Officer, the image campaigns “Not for everybody” for the perfumes by bruno banani and “Berlin, you are so wonderful” for Berliner Pilsner , which also had a major impact on Berlin's reputation, were created.
In 2014, Hansen and Melle dorland separated again from the Gray / WPP Network and integrated it into Private Pier Industries, which they founded in 2011.
In the same year, the autobiographical novel “The Amazon from Kollwitzplatz” was published, in which Melle deals with the topic of relationship and cancer. In the following years, the Irish Pure dog food brand, the Grace O'Malley Whiskey brand and the Lemanjá fashion label were developed and marketed under the umbrella of Private Pier Industries. In 2018 "Wurst" was published by Schwarzkopf & Schwarzkopf in Berlin - a novel about nutritional madness, toxic masculinity and the desire for self-destruction and the audio book "Ayahuasca - Days of Truth".
He lives with his family in Berlin .
Awards
As a member of the Art Directors Club (ADC, resigned in 2014) and initiator of ADC Vision, Fritz Hendrick Melle has won numerous national and international prizes for his work (including New York Festival, ADC, Berliner Klappe ).
Works
- Touch is just a marginal phenomenon. New literature from the GDR , Cologne 1985, ISBN 978-3-462-01692-5
- Richtiges Leben , Roman, Munich 1991, ISBN 3-8135-1582-6
- Being a bird or a cage: Art and literature from independent journals in the GDR 1979–1989 , ISBN 978-3-910161-10-8
- The Amazon from Kollwitzplatz - Of powerlessness and courage. A True Love Story , Novel, ISBN 978-3-943478-13-6
- Seelengevögelt: Manifesto for Life (as co-author), ISBN 978-3-442-22187-5
- Wurst, Roman , Berlin 2018, ISBN 978-3-86265-699-8
Web links
- Literature by and about Fritz Hendrick Melle in the catalog of the German National Library
- One to one. The talk: Fritz Hendrick Melle, author , 55 min. Biography discussion in BR2 on May 28, 2018
Individual evidence
- ↑ Andrea Jäger: Author Lexicon; Vol. 2, Study, 2 .; unchanged edition, volume 1 (= writings on research on Europe and Germany . Volume 1 ). P. Lang, 1995, ISBN 3-631-48646-4 ( limited preview in Google book search).
- ↑ Strategic realignment: Gray and Dorland go their separate ways. Retrieved March 6, 2019 .
- ↑ https://www.privatepier.com/#block61
| personal data | |
|---|---|
| SURNAME | Melle, Fritz Hendrick |
| BRIEF DESCRIPTION | German art director and writer |
| DATE OF BIRTH | October 7, 1960 |
| PLACE OF BIRTH | Karl Marx City |