Gardena (company)
| Gardena GmbH
|
|
|---|---|
 |
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| legal form | Company with limited liability |
| founding | 1961 |
| Seat | Ulm , Germany |
| management | Pär Åström (President) and Joachim Müller (Managing Director) |
| Number of employees | around 1850 (in Germany) |
| sales | EUR 790 million (2019) |
| Website | www.gardena.de |
The Gardena GmbH based in Ulm is a manufacturer of garden tools and since 2007 a subsidiary of the Swedish Husqvarna Group. With an annual turnover of around 790 million euros, Gardena is the European market leader.
history
In 1961 the company Kress + Kastner GmbH was founded by the merchants Werner Kress and Eberhard Kastner (1928–2004). Five years later the brand name Gardena was created; the company was renamed Gardena Kress + Kastner GmbH . In 1968 the water hose plug-in system (Original GARDENA System) was introduced. The new, patented plug-in coupling became the basis of an entire system of garden tools. The advantage of the system is that only the rubber O-rings have to be replaced in the event of leaks . The interchangeable handle connection (GARDENA combisystem) followed eight years later. Both were designed by Dieter Raffler , now professor emeritus for industrial design . Raffler was responsible for the design of Gardena products for 20 years.
The IPO as Gardena Holding AG took place in 1996, from 1999 to 2004 Wolfgang Jahrreiss was the CEO. Three years later, Gardena was sold by the founding families to the Swedish private equity company Industri Kapital, and in 2003 the Gardena shares were delisted and the name was changed to Gardena AG. A year later, the US subsidiary "Melnor Inc." was sold and Martin Bertinchamp, a new CEO, was appointed.
In 2007, Industri Kapital sold Gardena to Husqvarna for € 730 million . The AG was converted back to a GmbH. In the course of restructuring the group, the various functional areas were further integrated into the global organization of the Husqvarna Group. The Gardena Division has been managed as a largely independent division of the group since 2015.
subsidiary company
Subsidiaries include Gardena Manufacturing GmbH in Ulm (with manufacturing plants in Germany), Husqvarna Manufacturing CZ sro (Advanced Plastics sro until 2011), Vrbno pod Pradědem (with plants in the Czech Republic ), Husqvarna Logistics GmbH (formerly hortus GmbH) and Gardena Deutschland GmbH in Ulm (responsible for sales in Germany). In many other countries, Gardena is represented by the respective sales companies of the Husqvarna Group.
Web links
- Gardena website
- Gardena put to the acid test - MARKTCHECK checks the garden giant on swr.de , August 14, 2014
Individual evidence
- ↑ Press release from February 7th, 2020
- ↑ Press release from February 7th, 2020
- ↑ How the color turquoise got into the garden
- ↑ [1]
Coordinates: 48 ° 21 '23.2 " N , 9 ° 56' 49.9" E