Commercial art
Under commercial art means a virtually one-visual-purpose graphics. This is usually created by graphic designers (now graphic designers). These include book graphics , official printmaking , lettering and typography , banknotes , postage stamps , film posters , signets , bookplates and advertising graphics . A sub-area is also the occasional graphic . In addition, almost all computer graphics belong to the sector . This contrasts with the original artistic graphics and the artistic use of computer graphics in the context of media art .
In terms of copyright law, commercial graphics are works of applied art ( work of art ), in which more creative height must be reached than in other types of work. This means that logos do not come under copyright law as long as their design does not clearly exceed the average and usual. However, they can be registered as a design if they have an individual character, i.e. if they create a different impression than a previously designed logo.
literature
- Werner J. Schweiger: Departure and fulfillment. Commercial graphics of Viennese modernism 1897–1918. Brandstätter, Munich 1988.