Karen memorial

Karen Gedenk is a German economist and professor of business administration. She holds the chair for Marketing & Pricing at the Faculty of Business Administration at the University of Hamburg .

Life

Karen Gedenk received her doctorate in Kiel in 1994 . The title of her dissertation was strategy-oriented management of business leaders .

She then worked at the Johann Wolfgang Goethe University in Frankfurt am Main , the Johann Wolfgang Goethe University in Frankfurt am Main and the University of Cologne .

Karen Gedenk has held the chair for Marketing & Pricing at the University of Hamburg since the summer semester 2010 .

Research priorities

Methodically, her research focus is on empirical studies of marketing instruments . Their effect should be quantified and enable their expression in monetary units . The goal is therefore "marketing in euros". The empirical results will then be used to develop technologies for decision support .

In terms of content, Karen Gedenk's research focuses on marketing and pricing topics. Other focal points are sales promotion , pricing policy and market research .

Fonts (selection)

• Strategy-oriented management of managing directors (=  new business research . Volume 141 ). Gabler Verlag , Wiesbaden 1994, ISBN 3-409-13184-1 (also: Kiel University, dissertation, 1994).
• Sales promotion (=  Vahlens handbooks of economics and social sciences ). Vahlen, Munich 2002, ISBN 3-8006-2763-9 .

Web links

• Karen Gedenk's profile and list of publications. University of Hamburg, accessed on April 21, 2014 . 

Individual evidence

1. ^ Homepage of the chair of Karen Gedenk. (No longer available online.) University of Hamburg, archived from the original on April 6, 2014 ; Retrieved April 21, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
2. ^ Karen Gedenk's profile and list of publications. (No longer available online.) University of Hamburg, archived from the original on April 8, 2014 ; Retrieved April 21, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
3. ↑ Karen Gedenk's personal record. German National Library, accessed on April 21, 2014 . 
4. ^ Research at the chair of Karen Gedenk. (No longer available online.) University of Hamburg, archived from the original on March 24, 2014 ; Retrieved April 21, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.