Gerdum Enders
Gerdum Enders (born December 2, 1961 in Kassel ) is a German brand and innovation consultant .
Career
In 1981, Gerdum Enders graduated from the Albert-Schweitzer-Gymnasium in Kassel and studied economics at the University of Kassel from 1983 to 1989. During this time Gerdum Enders worked as a consultant for design management and marketing. From this he developed the transdisciplinary method Systemcoding ®. The scientific approach: Markets are dynamic sign systems - which are consciously coded, was the result of his dissertation in 1997 for Dr. rer. pole. From 2008 to 2013 Enders worked as a professor for design marketing at the Faculty of Design at the Hildesheim / Holzminden / Göttingen University of Applied Sciences in Hildesheim . He is a founder member of the German Design Council and founder of the “Global Mind Network” expert network.
Gerdum Enders' work and research focus is on the areas of integrated coding of systems ( design , marketing , technology) as well as applied semiotics ( character research and meaning management).
Fonts
- Design as an element of economic dynamism. Herne 1999, ISBN 3-924670-31-5 .
- Market research successfully. Berlin 2003, ISBN 978-3540440789
- Meaning management for product and communication. Berlin 2006, ISBN 3-8325-1108-3 .
- Design Zoom - Design in the context of the society of the future. Oldenburg 2010, ISBN 978-3-941295-07-0
- The future code - evolutionary strategies for marketing, design, technology. Oldenburg 2011, ISBN 978-3-941295-08-7
- with Markus Schlegel and Gerhard Fuchs (eds.): Urban Coding - Cities are systems of signs. City colors. Societäts-Verlag, Frankfurt 2013, ISBN 978-3-942921-87-9 .
- with Norbert Werner Wasserfurth-Grzybowski: The Light Code - light codes reality . VIA Verlag, Gütersloh, ISBN 978-3-9811940-9-8
Web links
| personal data | |
|---|---|
| SURNAME | Enders, Gerdum |
| BRIEF DESCRIPTION | German design manager and university professor |
| DATE OF BIRTH | 2nd December 1961 |
| PLACE OF BIRTH | kassel |