Nuremberg Institute for Market Decisions
| Nuremberg Institute for Market Decisions | |
|---|---|
| legal form | e. V. |
| founding | 1934 |
| Seat | Nuremberg , Germany |
| management | Andreas Neus |
| Website | www.nim.org |
The Nuremberg Institute for Market Decisions (previously GfK-Verein) is a non-profit organization for research into consumption and market decisions.
profile
The NIM examines how decisions by consumers and companies change in markets. The aim is to understand how consumers decide, so that marketing managers can make better decisions on how to develop the market. Its members are made up of 520 companies and individuals.
Since 2007 the association has been running the GfK endowed chair for “Marketing Intelligence” at the Friedrich-Alexander University Erlangen-Nuremberg . In addition, an international program for university cooperation was launched in 2011, offering courses and degree programs in China and South Africa. In China, the GfK-Verein cooperates with the Business School of the Central University of Finance and Economics (CUDE) in Beijing.
The Nuremberg Institute for Market Decisions publishes the NIM Marketing Intelligence Review twice a year - a marketing journal aimed at decision-makers in marketing practice.
The Nuremberg Institute for Market Decisions is the founder and anchor shareholder of GfK SE ( Society for Consumer Research ) and holds 54.25 percent of the shares.
history
The institute was founded in 1934 as the GfK-Nürnberg Gesellschaft für Konsumforschung e. V. founded in order to "make the voice of the consumer sound", as it says in the preamble. The founders were university professors from Nuremberg, including the later German Minister of Economics and Chancellor Ludwig Erhard . The concept was designed by co-founder Wilhelm Vershofen .
literature
- Wilfried Feldenkirchen, Daniela Fuchs: Making the consumer's voice sound. 75 years of history of the GfK Group. Piper Verlag, Munich / Zurich 2009, ISBN 978-3-492-05366-2 .
Web links
Individual evidence
- ↑ Self-reported 2020 by: Nürnberg Institute for Market Decisions and GfK SE. December 30, 2014, accessed July 21, 2020 .
- ↑ Investor KKR submits takeover offer to GfK shareholders , Focus. Retrieved December 14, 2016