Wilhelm Vershofen

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Wilhelm Vershofen

Wilhelm Vershofen (born December 25, 1878 in Bonn , † April 30, 1960 in Tiefenbach ) was a German economist , politician ( DDP ) and writer .

Life and work

Vershofen was born in Bonn and spent part of his school days in London and Deal ( Kent ). He completed a commercial apprenticeship in Cologne and studied German , English , philosophy , art history , law and economics in Jena , Bonn and Munich from 1901 to 1906 . In 1904 he received his doctorate in philosophy with a thesis on Shakespeare (characterization by fellow agents in Shakespeare's dramas). From 1906 to 1918 he was a senior teacher in Jena. In 1912 he founded the Association of Workers at House Nyland in Hopsten , an association for creative work. From 1912 to 1914 he and his brother-in-law Josef Winckler edited the quarterly Quadriga (the magazine company was continued under the title Nyland from 1918 to 1921 ). Together with Winckler, he is considered one of the pioneers of German industrial poetry.

Benefit scheme according to Vershofen

In 1918 he became the syndic of the Sonneberg Chamber of Commerce and tried to prevent the ruinous competition between toy manufacturers in Thuringia by encouraging the formation of associations. In 1919 he became head of the Association of the German Porcelain Industry , which he completely reorganized. In 1921 he accepted a teaching position at the Nuremberg Commercial College and was appointed full professor of economics there in 1924 . Vershofen had brought along a research organization “which he founded while working for the German porcelain industry. He reorganized it and renamed it in 1925 the Institute for Economic Monitoring of German Finished Goods . ”After the successful integration, the institute's scientific focus shifted to special market research and cost research. Here was Ludwig Erhard his research assistant. In November 1933 he was one of the signatories of the professors' commitment at German universities and colleges to Adolf Hitler and the National Socialist state . In 1934 the Society for Consumer Research was founded on his suggestion and preparatory work . Vershofen is considered the founder of modern market research in Germany. In 1940 he developed the utility scheme to describe the importance of consumer goods for the consumer.

MP

Vershofen was a member of the Weimar National Assembly for the German Democratic Party in 1919/20 . In contrast to the majority of his group colleagues, he voted on June 22, 1919 for the conclusion of the Versailles Treaty .

Awards

Wilhelm Vershofen Memorial Medal

Works

  • Characterization by fellow actors in Shakespeare's dramas . Bonn: Hanstein, 1905.
  • "The travels of the optimist Kunz von der Rosen ". Jena: Bernhard Vopelius Verlag, 1910
  • The Fenriswolf - a financial novella , from the Quadriga. Jena: Diederichs, 1914, 117 p. (Publishedanonymously in 1913 as a sequel to the "Quadriga", the quarterly journal of the workers at House Nyland )
  • The world empire and its chancellor , from the author of the "Fenriswolf" [di Wilhelm Vershofen]. Jena: Eugen-Diederichs-Verlag, 1917, 165 pp.
  • America. Three chapters of justification , Jena: Eugen-Diederichs-Verlag, 1917, 44 pp.
  • Tyll Eulenspiegel. A game of hardship and folly. Jena: Diederichs, 1919.
  • The high service (consecration game) , 1921
  • The statistics of the business associations . Bamberg: Keramos-Verlag, 1924, 55, 19 p. (Nuremberg contributions to economics; issue 1)
  • Svennenbrügge - The fate of a landscape , 1928
  • The market associations , Part I. Nuremberg, university bookstore Krische & Co, 1928, 180 pp.
  • Rhine and Hudson. Thirteen grotesques , Walther-Gericke-Verlag, Wiesbaden 1929
    • as a new edition: Rheinische Verlags-Anstalt, Wiesbaden 1970
  • Economy as fate and task . Darmstadt: O. Reichl, 1930, X, 344 pp.
    • as a new edition: Wiesbaden: Necessitas-Verlag, 1950, IV, 342 pp.
  • Light in the mirror . Staufen-Verlag, Cologne, 1934, 90 pp.
  • Poggeburg - History of a House , 1934
  • About the business and economic policy tasks of commercial organizations . Frankfurt am Main: Brönner, 1936, 18 pages (Rhein-Mainische Wirtschafts-Zeitung: supplements)
  • Act and role model. 125 years of CM Hutschenreuther, Hohenberg, 1814-1939 . Bamberg: Bamberger Verlagshaus, 1939, 61 pp.
  • Between autumn and winter , Essen publishing house, Essen 1939
  • Handbook of consumer research , Volume 1: Foundation. Berlin: Heymann, 1940, 185 pp.
    • as a new edition The withdrawal of the market as the core of economic research , Berlin; Cologne: Heymann, 1959, 196 pp.
  • The year of an unbeliever . Stuttgart; Berlin: Deutsche Verlags-Anstalt, 1942, 263 pp.
  • Housekeeping and settlement , Albert-Nauck-Verlag, Berlin 1946
  • The moral foundations of the consumer cooperative . Cooperative publication series No. 1, publishing house of the Central Association of German Consumer Cooperatives for the United Economic Area, 1948?
  • Experience and Transfiguration , 1949
  • Economy as fate and task. Necessitas Verlag Wiesbaden 1950 reprint
  • The silver mermaid or Tünnes and Schäl , Necessitas-Verlag, Wiesbaden 1951
  • The beginnings of the chemical-pharmaceutical industry. An economic historical study . Aulendorf in Württemberg: Editio Cantor, 151 p .; Volume 2: 1952, 120 pages; Volume 3: Economic history of the chemical-pharmaceutical industry 1870 - 1914 , 1958, 155 pp.
  • The identity, equality and correspondence . In: Economy and Society. Festschrift for Hans Proesler on his 65th birthday . Edited by Max Rudolf Lehmann . Erlangen: Palm & Enke, 1953, VII, 292 S. (contributions to the teaching of economics and social sciences)
  • The big loom , 1954
  • It's strange ... . Mainz: Mainz publishing house, 1956, 72 pp.
  • Philosophical writings . Munich: List, 1966.

literature

  • Georg Bergler; Ludwig Erhard (ed.): Market economy and economics. A celebratory offering from the circle of the Nuremberg School for the 60th birthday of Wilhelm Vershofen . Berlin: Deutscher Betriebswirte-Verlag, 1939, 312 pp.
  • Georg Bergler (Hrsg): Culture and Economy. A celebration on the 70th birthday of Wilhelm Vershofen . Nuremberg: Nauck, 1949.
  • Feldenkirchen, Wilfried / Fuchs, Daniela: Making the consumer's voice sound, Munich 2009.
  • Erich Schäfer, communication - Wilhelm Vershofen , in ZfhF 1960, pages 556-559
  • Georg Bergler (ed.): How they experienced him. Wilhelm Vershofen in memory . Nuremberg: Frankenverlag Spindler, 1965, 183 p
  • Oswald Hahn: Festschrift for the 100th birthday of Wilhelm Rieger and Wilhelm Vershofen . Erlangen: Friedrich-Alexander University, 1979, 129 pp.
  • Hans H. Bauer u. a .; A decision-theoretic interpretation of Wilhelm Vershofen's theory of utility. In: Wirtschaftswwissenschaftliches Studium, born 1997, issue 6, pages 279–283
  • Bjorn Ivens ; Wilhelm Vershofen: Professor of Marketing? A look back at his 125th birthday , Nuremberg, August 2003
  • Josef Niesen : Bonn Personal Lexicon. 3rd, improved and enlarged edition. Bouvier, Bonn 2011, ISBN 978-3-416-03352-7 .
  • Martin Schumacher (Hrsg.): MdR The Reichstag members of the Weimar Republic in the time of National Socialism. Political persecution, emigration and expatriation, 1933–1945. A biographical documentation . 3rd, considerably expanded and revised edition. Droste, Düsseldorf 1994, ISBN 3-7700-5183-1 .
  • Reinhard Wittenberg: Sociology in Nuremberg. The development of a scientific discipline in research and teaching from 1919-1989 . S. Roderer Verlag, Regensburg 1992 (theory and research 164. Sociology. 14).

Web links

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  1. ↑ Reading excerpt from Alfred C. Mierzejewski: Ludwig Erhard. The pioneer of the social market economy. Biography ( Memento of the original from September 27, 2007 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . From the American by Anne Emmert, Norbert Juraschitz. Siedler Verlag, Munich: Random House GmbH publishing group, March 2005, 400 pages ISBN 3-88680-823-8 @1@ 2Template: Webachiv / IABot / www.randomhouse.de
personal data
SURNAME Vershofen, Wilhelm
BRIEF DESCRIPTION German economist and politician
DATE OF BIRTH December 25, 1878
PLACE OF BIRTH Bonn
DATE OF DEATH April 30, 1960
Place of death Tiefenbach