Clodwig Kapferer

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Clodwig Kapferer (born April 29, 1901 in Freiburg im Breisgau , † December 22, 1997 in Hamburg ) was a German economist and pioneer in the fields of market research, export promotion and development aid.

Life

Clodwig Kapferer was born in Freiburg im Breisgau in 1901 as the youngest of five sons of the Justice Council and Director of Notaries, Heinrich Kapferer (1858-1919). After a humanistic education he studied political science in Freiburg, Erlangen, Berlin and Würzburg and received his doctorate in 1922 at the Faculty of Philosophy, University of Erlangen Dr. rer. pole. with his treatise "The Foreign Trade Policy of Czechoslovakia".

Kapferer began his professional career in 1920 as a consultant for the Nuremberg branch of the Foreign Trade Office of the Foreign Office. His task was u. a. in the observation of the economic conditions abroad in their relationship to the north Bavarian and south Thuringian economies. In Nuremberg he also met Wilhelm Vershofen , Ludwig Erhard , Georg Bergler and Erich Schäfer ; She has combined quite a lot of research and voluntary work over many years.

In 1929 Clodwig Kapferer moved to Hamburg , where he established himself as an “advisory economist for export issues”; he founded the "Research Center for Foreign Market Research". An intensive period of traveling all over the world followed. 1931/32 was in Cologne , the "Auditing Company Dr. Kapferer and Dr. Krack "for" market research abroad "; Dr. Julius Erik Schwenzer, with whom he later founded a company for market research. In addition, Kapferer held a teaching position at the University of Cologne.

1940/41 hard times followed for Kapferer: ban on extradition of his writings, ban on remuneration for employees abroad (ban on foreign exchange), ban on the profession, exile in Italy and France, internment camp in France, arrest by the Gestapo, pre-trial detention in Cologne.

After his dismissal - with the condition that he was only employed in a job - Clodwig Kapferer went to Münster in Westphalia in 1941 to work for the "Research Center for General and Textile Market Economy" founded by Alfred Müller-Armack (later State Secretary of Ludwig Erhard) to set up an international department at the University of Münster. This research center was dedicated to the investigation of domestic and foreign markets for the textile industry.

At the end of 1942 Kapferer returned to Hamburg, the place of origin of his work in export market research. Under the name of his partner Julius Erik Schwenzner, he worked as an export expert.

After the end of the Second World War, Clodwig Kapferer developed diverse activities in Hamburg: - In 1945 he founded the “GfM Gesellschaft für Marktforschung ”, Hamburg, together with Julius Erik Schwenzner and Kurt Bussmann . - In 1946, together with Jens H. Schmidt, the “Dr. Kapferer & Dr. Schmidt Society for Economic Analysis and Market Research ", Hamburg, which soon established advertising statistics (known as K + S statistics or K + S surveys) in Germany (later: Schmidt & Pohlmann Society for Advertising Statistics, then Nielsen Advertising Research S + P ). - In 1948 Kapferer was appointed director of the Hamburg World Economic Archive (HWWA), which he expanded from a pure archive to one of the leading German economic research institutes; after 15 years he left the institute's service at the beginning of 1964. - In 1949, Clodwig Kapferer founded the “Working Group for Business Market and Sales Research” together with Georg Bergler, Erich Schäfer, Jens H. Schmidt and Julius E. Schwenzer; from this later the ADM working group of German market and social research institutes evolved. In 1997, Professor Clodwig Kapferer died in Hamburg at the age of 97.

Awards

Clodwig Kapferer was a person who never pushed himself to the fore. Perhaps that is why one has sought his advice so often, according to the OECD, the RKW, regional associations, the development ministry, national and international associations for market research and corporate management.

  • 1964 Wilhelm Vershofen Memorial Medal. This medal, dedicated to the memory of Wilhelm Vershofen , the founder of the Gesellschaft für Konsumforschung (GfK), Nuremberg, is awarded by GfK to honor personalities who have made a contribution to scientific market research.

Publications

Even after he left the HWWA, Kapferer's interest continued to focus on his three main fields of activity: export promotion, development aid and market research. His main publications in these areas include:

  • Export promotion. Volume 1: The Market Analysis. A means of exploring and exploiting sales areas abroad. Leipzig: JJ Arnd, 1929
  • The market analysis. Leipzig: Arnd, 1929, XI, 351 pp.
  • Export as an object of research and teaching (1933)
  • The export business: Instructions for organizing exports and carrying out export orders. Leipzig: Arnd, 1933, 351 pp.
  • Export management apprenticeship, together with Julius E. Schwenzner (1935)
  • The export offer; Export advice. Leipzig: Arnd, 1939, 57 pp.
  • Der Auslandsvertreter, Arnd, 1939, 69 pp.
  • Psyche of the environment. Ethnic psychological considerations from the German present. Heidelberg: Lambert Schneider (1947)
  • Promotion of foreign trade as an economic policy task. Hamburg: Weltarchiv, 1950, 115 pp.
  • Independent technical advice. Their Significance for the Development of Underdeveloped Areas and for German Exports (1954)
  • The underdeveloped areas; an international commitment (1955)
  • Securing our exports by increasing purchasing power in raw material countries (1958)
  • Promotion of development aid by increasing imports from developing countries (1962)
  • Export promotion as development aid (1963)
  • Development aid through advertising aid (1963)
  • Market Research Methods in Europe (1964)
  • Sources for statistical market data (1964)
  • Cooperative market research (association market research), together with Wolfgang KA Disch (1965)
  • Sales forecast, together with Wolfgang KA Disch (1965)
  • Kapferer's Marketing Dictionary. Hamburg: Marketing Journal, 1979; 4th edition 1992
  • A life for information. Experience and lessons from six decades. Zurich: Kriterion 1983, 116 pp.
  • On the history of German market research; Notes from a man who was there. Hamburg: Marketing Journal, 1994, 192 pp.

literature

  • Clodwig Kapferer: "A life for information" - A biography. Zurich, Kriterion, 1983, 116 pp.
  • Economic research and business practice. Fifteen years of the Hamburg World Economic Archive under the direction of Clodwig Kapferer. Biography (p. 8–12), bibliography: book publications, magazine and newspaper articles, lectures (p. 91–98)
  • Walter Habel (Ed.): Who is who? The German who's who. XV. Edition of Degeners who is it ?, Arani Verlags-GmBH., Berlin, 1967, p. 901.
  • Peter Mantel: Business Administration and National Socialism: A Study of Institutional and Personal History . Wiesbaden: Gabler, 2010, ISBN 978-3-8349-8515-6 , p. 741

Web links

personal data
SURNAME Kapferer, Clodwig
BRIEF DESCRIPTION German pioneer in the fields of market research, export promotion and development aid
DATE OF BIRTH April 29, 1901
PLACE OF BIRTH Freiburg in Breisgau
DATE OF DEATH December 22, 1997
Place of death Hamburg