GfK Switzerland
| GfK Switzerland AG
|
|
|---|---|
 |
|
| legal form | Corporation |
| founding | 1959 |
| Seat |
Rotkreuz Switzerland
|
| management | Ludovit Szabo (Managing Director) |
| Number of employees | 108 (permanent employees) (2018) |
| sales | 55.5 million CHF (2016) |
| Branch | Market research |
| Website | www.gfk.ch |
The GfK Switzerland AG (until December 2008 IHA-GfK AG ), based in Rotkreuz is the largest market research institute in Switzerland . Since 1999 it has been part of the German GfK Group in Nuremberg, one of the five largest market research companies in the world.
history
The company was founded in 1959 as an institute for household analyzes . In 1975 the merger with the Swiss Society for Marketing GfM followed. In 1999 the company was completely taken over by GfK AG in Nuremberg and renamed IHA-GfK AG three years later. Since January 2009 the company has been operating as GfK Switzerland AG .
Companies
The company is active in the business areas of Consumer Choices , Consumer Experiences and Audience Measurement as a full-service provider and is the market leader in Switzerland with a market share of around 34 percent. Other locations are Basel , Zurich and Kriegstetten . The company has international telecontrol licenses which contain the measuring devices and evaluation software for measuring audience ratings . This survey method was used in the following countries: Armenia , Bulgaria , Brazil , Germany , Georgia , India , Austria , Saudi Arabia , Pakistan , Portugal , Puerto Rico , Romania and the Ukraine .
The company holds a 49% share in Media Focus in Zurich , a joint venture with Nielsen .
The company employs a total of around 100 people (permanent positions) and achieved sales of 55.5 million francs in 2016. On November 1, 2017, the company relocated its headquarters from Hergiswil to Rotkreuz .
criticism
In 2016, the company was criticized by the Swiss tabloid Blick for having distorted the results of a study on the subject of shopping tourism. In order to be able to compare the results with those of the previous study from 2013, according to GfK Director Thomas Hochreutener in coordination with the client of the study, IG Retailer , the results were calculated using the exchange rate from 2013, while the Swiss franc in 2015 was actually clear got stronger (14% over the course of 2015). GfK reported that shopping tourism increased in 2015. Although this applied to the amount of purchases and the purchase value in euros, because of the strength of the franc, it did not apply to the value of the purchases converted into Swiss francs.
Web links
Individual evidence
- ↑ Entry in the commercial register of GfK Switzerland. Commercial register office of the Canton of Zug, accessed on January 17, 2020 .
- ↑ Market and Social Research Switzerland 2019. (PDF) Yearbook of the vsms, published in May 2019 (p. 64). Association of Swiss Market and Social Research, accessed on January 17, 2020 .
- ↑ Market and Social Research Switzerland 2017. (PDF) Yearbook of the vsms, published in May 2017 (p. 64). Association of Swiss Market and Social Research, accessed on January 17, 2020 .
- ↑ IHA-GfK becomes GfK Switzerland. Accessed on September 26, 2016
- ↑ GfK Switzerland at a glance (PDF) , image brochure from 2017, accessed on January 1, 2018
- ↑ a b The brazen bite of statisticians - scaremongering with wrong numbers in shopping tourism study, view from February 18, 2016, online version accessed on February 18, 2016
- ↑ GfK Study International Purchases 2015, accessed on February 18, 2016
- ↑ In 2015, the Swiss spend around CHF 10.7 billion abroad. GfK, February 18, 2016, accessed on January 18, 2020 .
- ↑ The Swiss made purchases abroad for 10.7 billion - bad news for the Swiss retail trade, 20 minutes from February 18, 2016, accessed on February 18, 2016