The Nielsen Company

from Wikipedia, the free encyclopedia

Nielsen Holdings plc

legal form Public Limited Company
founding 1923
Seat London , UK
management David Kenny ( CEO )
Number of employees 46,000 (December 31, 2018)
sales 6.5 billion US dollars (2018)
Branch Market research, media

The Nielsen Company is a research company based in London , United Kingdom and headquartered in New York City , United States . Nielsen has branches in over 100 countries and employs around 46,000 people worldwide. 2018 annual sales of 6.5 billion US dollars . The company's shares are traded on the New York Stock Exchange.

The company is based on AC Nielsen Corp., established in Chicago in 1923 . back. Today's Nielsen Company emerged in 2007 from the Dutch information and media group VNU (Verenigde Nederlandse Uitgeverijen) , which ACNielsen took over in 2001.

Nielsen is the global leader in market research .

Company information

Nielsen helps companies understand their consumers and their behavior. Nielsen measures what consumers watch ( watch area), for example advertising or programs, and what they buy ( buy area), for example brands and products. The company has offices in approximately 100 countries in Africa, Asia, Australia, Europe, the Middle East, North America, South America and Russia.

David L. Calhoun served as the company's CEO since August 23, 2006 . Calhoun succeeds Rob Ruijter (CFO of VNU), who had served as interim CEO since June 2006. Mitch Barns has been CEO since January 1, 2014.

While Nielsen is primarily associated with Nielsen ratings in the USA , this quota research only accounts for about a quarter of the business. After the structures had been simplified over the past few years, Nielsen now divides the business areas into two large areas: Watch and Buy .


In 1923 Arthur C. Nielsen founded AC Nielsen in the United States . It was the first company to offer market research . International expansion began in 1939. In 1954 AC Nielsen Germany was founded, which is also called The Nielsen Company today.

Nielsen was acquired by Dun & Bradstreet in 1984 . In 1996, D&B divided the company into two independent companies: Nielsen Media Research, responsible for measuring television ratings, and AC Nielsen, responsible for box office data and research into consumer buying behavior. In 1999 Nielsen Media Research was bought by the Dutch group VNU (Verenigde Nederlandse Uitgeverijen). VNU later also bought AC Nielsen and merged the two companies again in 2001. The company's publications include The Hollywood Reporter and Billboard magazine. In 2007, the VNU Group, to which the Nielsen companies belong, was renamed The Nielsen Company.

From 2006 to 2011 the company was owned by financial investors. In January 2011, the company went public on the New York Stock Exchange . In 2015, The Nielsen Company relocated from Diemen in the Netherlands to London in the UK . The main administrative center remained in New York City .



In Germany, Nielsen has a branch in Frankfurt am Main (branches in Hamburg and Munich ), which specializes in retail research and consumer analysis, The Nielsen Company (Germany) GmbH . Nielsen Media Research observes the advertising market and determines the gross advertising sales of relevant media types and advertising media. Radio and television, consumer and trade magazines, daily newspapers, posters and the Internet are examined according to economic sectors, product groups and families as well as companies and brands. When it comes to recording and analyzing gross advertising sales in Germany, Nielsen Media Research has a quasi-monopoly due to the low market importance of Thomson Media Control . In August 2016, Nielsen opened the subsidiary Tele Medical GmbH, which specializes in medical technology , in Magdeburg .


In October 2012, the Nielsen Company (Germany) was reprimanded by the Council of German Market and Social Research . According to the Council of German Market and Social Research, Nielsen had "seriously violated the anonymization requirement, the professional ethical obligations of a panel operator and the requirement to maintain a distance between market research and non-research activities" in a household panel.

Austria and Switzerland

The Austrian AC Nielsen Ges.mbH is based in Vienna , the Swiss The Nielsen Company (Switzerland) GmbH in Root Längenbold.



Company structure

Company structure according to a document dated August 1, 2006.

Valcon Acquisition BV
VNU Group BV
VNU Intermediate Holding BV
VNU Holding and Finance BV
VNU Holdings BV
VNU International BV
VNU Services BV
and subsidiaries
VNU Business Media Europe BV
and subsidiaries
ACN Holdings, Inc.
VNU, Inc.
AC Nielsen Corp.
Nielsen Media Research Inc.
and other US Subsidiaries
Nielsen Finance
LCC (Issuer)
Nielsen Finance Co.
LCC (Issuer)

Web links

Individual evidence

  1. a b Our history - 1923 - Nielsen is founded and incorporated in Chicago. Nielsen, accessed January 9, 2020 .
  2. Sabine Hedewig-Mohr: Nielsen names successor for Mitch Barns. planning & analysis, November 20, 2018, accessed on January 9, 2020 .
  3. a b c The Nielsen Company (Germany) GmbH - Liberating consolidated financial statements according to 291 HGB for the business year from 01/01/2018 to 12/31/2018 - Nielsen Holdings plc. Federal Gazette, March 22, 2019, accessed on January 9, 2020 .
  4. VNU is now called The Nielsen Company. Horizon, January 23, 2007, accessed January 9, 2020 .
  5. VNU takes over ACNielsen. Horizon, December 21, 2000, accessed January 9, 2020 .
  6. Lutz Hachmeister, Till Wäscher: Who controls the media? The 50 largest media and knowledge groups in the world . Halem, Cologne 2017, ISBN 978-3-86962-234-7 , Nielsen Holdings plc - basic data, p. 415 ( [1] ).
  7. Leading market research companies worldwide in 2018, by global research revenue. Statista, September 1, 2019, accessed January 9, 2020 .
  8. Nielsen 10-K Report 2011 February 22, 2012
  9. Gillespie, Mary. "Nielsen makes viewers count by watching them watch TV." Chicago Sun-Times, April 9, 1989
  10. ^ D&B Company History
  11. Deogun, Nikhil. "VNU Nears Deal to Acquire ACNielsen." The Wall Street Journal , December 18, 2000
  12. Pope, Kyle. "VNU to Buy Nielsen Media for $ 2.5 Billion - Accord to Help Dutch Firm Speed ​​Up Its Transition To Information Concern." The Wall Street Journal , August 17, 1999
  13. Nielsen opens medical technology location in Magdeburg , accessed on September 26, 2016.
  14. complaint for The Nielsen Company (Germany) , and planning analysis. Retrieved October 24, 2016
  15. 2006 Offering Memorandum of Nielsen Finance Senior Notes and Senior Subordinated Discount Notes. (PDF, 1.81 MB) (No longer available online.) Nielsen Finance LLC and Nielsen Finance Co., August 1, 2006, p. 12 , archived from the original on July 14, 2014 ; accessed on July 25, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /