Arthur C. Nielsen

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Arthur Charles Nielsen senior (born September 5, 1897 in Chicago , † June 1, 1980 ibid) was an American marketing researcher .

In 1923 Arthur Charles Nielsen founded ACNielsen Corp., a market research company in Evanston, Illinois , as he was one of the first to understand that movements in the market and changes in opinion formation can be analyzed and systematized in order to identify market opportunities for goods and services to improve. In addition to other innovations, Nielsen invented the retail panel method, which is still in use today, that is, collecting data directly at the point of sale , the place where the purchase was made.

Arthur C. Nielsen is the creator of Nielsen Television Ratings and developed the concept of “ market share ”, one of the most important marketing metrics to date.

Nielsen studied at the University of Wisconsin ( University of Wisconsin at Madison) and was the captain of the university tennis team from 1916 to 1918. Later he remained loyal to the sport of tennis, together with his son Arthur C. Nielsen Jr. he won the US championships in father-and-son doubles in 1946 and 1948. In 1971 he was elected to the international Hall of Fame of tennis . The University of Wisconsin made him an honorary doctorate in 1974.

Nielsen married Gertrude B. Smith in 1918 and has a son (Arthur C. Nielsen, Jr.) and three grandchildren (Dr. Arthur C. Nielsen III, J. Christopher Nielsen and Elizabeth Nielsen-Cocciarelli).

After Arthur C. Nielsen are named:

  • ACNielsen , an international market research company based in New York
  • the Nielsen areas , a division of Germany into eight areas for market research and advertising purposes by ACNielsen
  • Nielsen Ratings (audience ratings for US television)
  • Nielsen Media Research , a media research company (formerly part of ACNielsen, today also an ACNielsen subsidiary of the VNU Group)
  • Nielsen NetRatings , an internet tracking service from the media and information group VNU, for measuring the reach of online media

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personal data
SURNAME Nielsen, Arthur C.
ALTERNATIVE NAMES Nielsen, Arthur Charles
BRIEF DESCRIPTION American marketing researcher
DATE OF BIRTH September 5, 1897
PLACE OF BIRTH Chicago , USA
DATE OF DEATH June 1, 1980
Place of death Chicago , USA