Nielsen Media Research
Nielsen Media Research is a US market research company based in New York City . For over 50 years, it has been determining, among other things, gross advertising expenditure in above-the-line media in Germany as well as the media categories Direct Mail , Online , At-Retail-Media and Transport Media . In addition, Nielsen Media Research records the advertising creations in the various media. Nielsen Media Research provides its customers with a combination of advertising statistical data and creations and supports them with services such as media and advertising research as well as individual special analyzes and software solutions.
The company has branches in over 40 countries. Customers include leading consumer goods manufacturers, retailers and service providers, companies in the media and entertainment industry, advertising agencies and media agencies .
The company was founded in 1946 as Dr. Kapferer & Dr. Schmidt Society for Economic Analysis and Market Research founded. In 1967 it was renamed the Schmidt & Pohlmann Society for Advertising Statistics , and from 1969 onwards there was cooperation with other research institutes. In 1979 ACNielsen took over 100 percent of the company and founded AC Nielsen Werbeforschung S + P GmbH . As a result of a restructuring of the later ACNielsen parent company Dun & Bradstreet in 1996, Nielsen Media Research was spun off as an independent company. In October 1999, Nielsen Media Research was taken over by VNU. After ACNielsen was taken over by VNU in 2001, Nielsen Media Research was reunited with ACNielsen Media International and has since offered its services in 40 countries under the name of Nielsen Media Research . In 2007 the companies of the VNU Group were united under the name The Nielsen Company .
The company measures television ratings and market shares nationwide in the United States , the ratings are known as Nielsen Ratings .