Gizmodo

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Gizmodo
Blog
languages English , German , French , Italian , Japanese , Dutch , Polish , Portuguese , Spanish
operator Gawker Media
editorial staff Peter Rojas
Registration No
On-line 2002 (currently active)
http://gizmodo.com/

Gizmodo is a gadget - Blog that of Gawker is operated Media. Gizmodo was the first gadget blog and, with its spin-off Engadget, has been competing for the most influential and most-read blog of the genre for years and has around 150 million page views a month.

Gizmodo was founded in 2002, the first posts were about the Hewlett Packard Journada and the then largest hard drive in the world with 200 GB. Gizmodo was the first blog of owner Nick Denton , who later developed Gawker out of Gizmodo. According to his own statements, while reading Wired magazine, he asked himself why it only appears monthly when new devices are constantly coming onto the market. First editor was Peter Rojas, who also wrote Red Herring , the budget in the early days was a few hundred dollars a month, so that Gizmodo was quickly in the black.

In 2004 the blog had around 1,100,000 unique visits a month. After Gizmodo first made money through the Amazon Affiliates program, after a few months it ran successfully with ads.

In 2003/2004 the so-called Tech Blog Wars took place between Gizmodo and Engadget . Engadget was founded a year later by Peter Rojas and was fighting over its position as the most important online publication for gadgets. While Gizmodo describes itself as a blog, Engadget sees itself as a magazine. The tone of voice at Gizmodo is more informal than that of Engadget. Gizmodo is more tailored to the position of the current editor-in-chief, Engadget more of a group publication. In the relevant blog charts and rankings, both are in a head-to-head race for the top position. For smaller companies, a Gizmodo post can influence the further course of business of the company and multiply the traffic on the website.

The Gizmodo business model is primarily based on writing a large number of posts with little effort. The employed bloggers have to write a quota of around 10 to 12 blog posts a day. Like the other Gawker blogs, it also operates in an ad-friendly subject area.

Gizmodo Germany was available at Gizmodo.de until 2015, which changed with a design and name change to Übergizmo .

Remarks

  1. ^ A b c Scott Rosenberg: Say Everything: How Blogging Began, What It's Becoming, and Why It Matters , Random House Digital, Inc., 2010, ISBN 0-307-45137-2 , p. 175.
  2. ^ Dan Gillmor: We the media: grassroots journalism by the people, for the people , O'Reilly Media, Inc., 2006 ISBN 0-596-10227-5 , p. 84.
  3. ^ A b Nick Bilton : I Live in the Future & Here's How It Works , Random House Digital, Inc., 2010, ISBN 0-307-59111-5 .
  4. ^ A b Susannah Gardner: Buzz marketing with blogs for dummies , For Dummies, 2005, ISBN 0-7645-8457-X , p. 286.
  5. ^ Dan Gillmor: We the media: grassroots journalism by the people, for the people , O'Reilly Media, Inc., 2006, ISBN 0-596-10227-5 , p. 153.
  6. ↑ Aliza Sherman Risdahl: The Everything Blogging Book , Everything Books, 2006, ISBN 1-59337-589-1 .
  7. ↑ Jonathan M. Tisch: Chocolates on the pillow aren't enough: reinventing the customer experience , John Wiley and Sons, 2007, ISBN 0-470-04355-5 , p. 11.

Web links