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Wired logo.svg
description Computer magazine
language English
publishing company Condé Nast ( United States )
Headquarters San Francisco
First edition 1993
Frequency of publication per month
Range 0.91758 million readers
Editor-in-chief Nicholas Thompson
Web link wired.com
ISSN (print)

Wired is an American computer magazine founded by Louis Rossetto and Jane Metcalfe in March 1993 . It picks up on current developments in network culture , architecture , design and politics and sees itself as a medium for geeks and technology freaks . Wired has been part of Condé Nast since 1998. A German edition was published by Condé Nast Germany from 2011 to 2018 .


Wired became particularly well-known through the New Economy movement that accompanied it. The magazine received the derisive nickname “Central Organ of the Californian Ideology ” from critics who were particularly directed against the libertarian views represented by Wired , which had a great influence on the worldview of early Internet users.

After the dot-com bubble burst in 2000, the editorial staff was drastically reduced and the focus changed. Wired has since turned heavily towards commercial issues in Silicon Valley culture and ignored political issues. It wasn't until years later that Wired changed its focus. Topics such as gadgets , product design , politics and architecture are also well represented.

The publisher Condé Nast Italia has been publishing an Italian edition of Wired since February 2009 and operates an associated website, Wired.it. Since the beginning of April 2009, Wired UK has been testing a version of the US magazine tailored to Great Britain, which contains articles from the US edition as well as its own articles.

Format and content

The online edition of the magazine offers articles that can be accessed free of charge online and regularly triggers lively discussions. Since June 2010 the magazine has also been available as a paid app on the iPad. Wired has been publishing a list of the ten vaporware products best known to its readers since 1996 .

The paper's regular columnists include law professor Lawrence Lessig and cyberpunk author Bruce Sterling . Until November 2012, Chris Anderson , who became known for the long tail theory, was editor-in-chief. The current editor-in-chief is Scott Dadich, who worked from 2006 to 2010 a. a. worked as artistic director for the magazine.

Since November 7, 2011, the images created by the magazine's photographers have been published under a Creative Commons license. As part of the announcement, fifty photos, including portraits of Steve Jobs , Steve Wozniak , Mark Zuckerberg , Steve Ballmer , Trent Reznor and JJ Abrams , were posted in high resolution on the website and in the newly established Flickr stream.

The 2013 satire series Codefellas was also distributed by Wired.

German edition

On September 8, 2011, the first test issue appeared, initially as a supplement to GQ magazine and as an app for the iPad . A separate blog was thematically dedicated to the development of the test output, based on the success of which a decision should be made about the further procedure. Editor-in-chief was Thomas Knüwer, who was replaced by Alexander von Streit from the second edition.

On December 7, 2011, Wired Deutschland announced that it would initially publish two additional issues, both bundled with GQ and as a single issue. The second edition was published in April 2012 and the third edition in September 2012. In 2013, two editions were also published and a magazine app for Android tablets was introduced.

In October 2014 an extended attempt was started to establish itself on the German market. The magazine then appeared ten times a year with Nikolaus Röttger as editor-in-chief. The initial circulation was 120,000 copies.

In January 2016, the frequency of publication of the print edition was reduced from ten times a year to quarterly and digital and event activities were expanded. For this task, the magazine engaged the journalist Domenika Ahlrichs , who was previously deputy editor-in-chief at Zeit Online . From January 2016, she also took on this role at Wired.

The print edition was discontinued in January 2018. Wired then appeared exclusively digitally. Editor-in-chief Nikolaus Röttger was replaced by Wolfgang Kerler. The digital edition was also discontinued at the end of 2018.

Street View

The editorial headquarters is one of the first interiors to be included in Google Street View . Google opened the offices in San Francisco in the summer of 2012 and made them public in late August. Faces and other personal information were made unrecognizable.


  • Henning Kornfeld: Foot off the brake. In autumn, the German Wired will go into series production - three years after the first test edition was published. Why did it take so long? In: journalist , October 2014, p. 7.
  • Paulina Borsook: Wired: the stuff dreams are made of In: Brave new cyber world. Myths, heroes and wrong ways of high tech , dtv , 2001, pp. 135–198, ISBN 9783423242554

Web links

Commons : Wired magazine  - collection of images

Individual evidence

  1. AAM Total Circ . Alliance for Audited Media. June 30, 2014. Archived from the original on January 15, 2017. Retrieved January 7, 2015.
  2. ^ Website of the Condé-Nast-Verlag. Archived from the original on May 12, 2013 ; accessed on March 14, 2013 .
  3. Goes Creative Commons: 50 Great Images That Are Now Yours. In: Wired.com. November 7, 2011, accessed August 24, 2012 .
  4. "Wired": German edition starts. Der Standard , September 7, 2011, accessed September 9, 2011 .
  5. Knüwer throws down at Wired: "It was a hobby for me". In: W&V. January 24, 2013, accessed October 20, 2014 .
  6. Wired continues. December 7, 2011, archived from the original on February 29, 2012 ; Retrieved December 19, 2016 .
  7. Darth Vader needs a vacation. Berliner Zeitung , September 8, 2011, accessed on August 24, 2012 .
  8. Wired at the kiosk. April 10, 2012, archived from the original on October 13, 2012 ; Retrieved December 19, 2016 .
  9. The third German Wired is at the kiosk. In: wired.de. September 6, 2012, archived from the original on October 30, 2013 ; Retrieved December 19, 2016 .
  10. Harald Staun: Where is the madness? - German "Wired". FAZ , October 20, 2014, accessed on October 20, 2014 .
  11. Michael Brake: Lucky bag for knowledge junkies. In: Zeit Online. Die Zeit , October 21, 2014, accessed on October 21, 2014 .
  12. ^ Silk road , wired.com
  13. Start of WIRED3C: Wired Germany founds brand unit for campus, conferences and consulting , condenast.de
  14. Domenika Ahlrichs becomes deputy editor-in-chief of Wired Germany, Meedia.de, December 8, 2016, accessed on October 3, 2016
  15. "Wired" dies as a magazine and moves to Munich as a digital brand horizont.net, March 21, 2018
  16. Wired.de closes editorial operations horizont.net, December 7, 2018
  17. Lars Budde: Google Street View in the Wired Office: A look behind the scenes. t3n , August 24, 2012, archived from the original on August 25, 2012 ; Retrieved August 24, 2012 .