Greg Allenby
Greg Martin Allenby (born August 1, 1956 ) is an American economist. His research area is the application of Bayes' theorem for statistical analysis in marketing .
Life
Greg Allenby attended Ohio Northern University from which he graduated in 1978 with a Bachelor of Science degree in mechanical engineering. From June 1978 to November 1979 he worked as an engineer at RR Donnelley and Sons Company in Chicago, Illinois. He then worked as an Operations Research Analyst at the Michael Reese Hospital and Medical Center . In 1981 he received a Masters of Science from the Illinois Institute of Technology in Operations Research . and continued to work as an analyst. In January 1984, Allenby became a teaching and research assistant in the Graduate School of Business at the University of Chicago . 1986 followed a Master of Business Administration in Statistics and Behavioral Science from the Graduate School of Business. He received a Ph. D. from the Graduate School of Business in 1988 for his dissertation on The Identification, Estimation and Testing of Demand Structures . In 1988 he stopped working at the Graduate School of Business. From 1988 he was then a lecturer, from 1994 as an associate professor and since 1999 as a full professor at Ohio State University . In 1995/96 and 2001 he worked again as a visiting professor at the Graduate School of Business.
Greg M. Allenby is married with two children.
Works
Editorial collaboration
Allenby was in 1992 a member of the Editorial Board ( Editorial Board ) and additionally since 1994 range editor ( Area Editor ) of the journal Marketing Science . He has been Associate Editor of the Journal of Business and Economic Statistics since 1992 . He also became a member of the editorial board of the Journal of Marketing Research in 1994 . In 1999, Allenby became a member of the editorial board of Marketing Letters magazine . Since 2002 he has been co-editor of Quantitative Marketing and Economics .
Books
- Bayesian Statistics and Marketing , with Peter E. Rossi and Rob McCulloch, 2006, ISBN 978-0-470-86367-1
Web links
Individual evidence
- ↑ Fisher College of Business, Faculty Experts Guide - Greg M. Allenby , accessed Oct. 13, 2008
| personal data | |
|---|---|
| SURNAME | Allenby, Greg |
| ALTERNATIVE NAMES | Allenby, Greg Martin (full name) |
| BRIEF DESCRIPTION | American economist |
| DATE OF BIRTH | August 1, 1956 |