Happy Meal

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The Happy Meal is a menu for children from the McDonald’s fast food chain , consisting of a main meal, a side dish, added fruit and a drink. In addition, a toy is usually added.

history

The advertising specialist Dick Brams developed a concept called McDonaldland Fun-To-Go for the Stolz Advertising Company (St. Louis) . The product was sold in some McDonald's restaurants. For this purpose, some commercials with the mascot Ronald McDonald were shot and published. The first additions to toys were characters from the classic arcade Space Invaders .

The concept was subsequently revised and renamed. In June 1979, the menu was first sold in Kansas City under the name Happy Meal. The Circus Wagon Happy Meal toy line was sold in Kansas City, and the McDonaldland Fun-To-Go line was in St. Louis. The buyers could between the pin McDoodler , a puzzle book, a wrist wallet McWrist , an ID bracelet or an eraser McDonaldland Character Select.

In December 1979, Happy Meal advertised the feature film Star Trek: The Motion Picture with the proper name Star Trek Meal . From 1980, the Happy Meal also contained Disney toys . The series from the collaboration with Disney included the Happy Masterpiece Collection , the Bambi Happy Meal and The Little Mermaid Happy Meal .

From 1993 the McDonald's competitor Burger King bought Disney licenses for the "Burger King Kids' Club".

In 2007, McDonald's finally completely lost the rights to the Disney licenses because the contract was not renewed.

In Germany and Austria, the Happy Meal was called the junior bag until April 1999.

Compositions

The following compositions are possible for a Happy Meal:

  • Main course : a hamburger, a cheeseburger or four Chicken Mc Nuggets
  • Side dish : a small portion of French fries or a side salad (" Snack Salat Classic")
  • Drink : an organic apple spritzer, a Capri-Sonne , an organic milk, a water or an orange juice
  • Fruit kick : a portion of sliced ​​apples ("organic apple cone") or a bag of fruit puree ("fruit nonsense")
  • a toy or a book

Web links

Individual evidence

  1. ↑ McDonald's Germany - as of December 2009. McDonald's Corporation, accessed on May 5, 2015 .