Heimo (company)
| Heimo GmbH | |
|---|---|
| legal form | GmbH |
| Seat | Mölln |
| Branch | Toy maker |
The toy manufacturer Heimo GmbH was a German manufacturer of hand-painted toy and collectible figures for the European market from around 1950 to around 1980. The company emerged from a cooperation with the American company Marx.
history
The toy manufacturer has been producing collectible figurines since the late 1950s, first in cooperation with the US manufacturer Louis Marx & Co. - which had an extensive network and its German branch in Hamburg at Kaiser-Wilhelm-Straße 89. At the time, Marx was the most important toy manufacturer in the USA. In 1955, he was on the cover of Time magazine as a “toy coon” . One focus was on motifs after Walt Disney in addition to popular figures made of hard PVC and later hard rubber such as Vikings, Romans, pirates, knights, Indians and cowboys as well as US soldiers. In many cases the forms came from the Charmore Company, also founded by Marx. While the figures produced for the US market were produced with the designation of origin "Germany", from the 1960s onwards, some figures were distributed unchanged under the name Heimo; some were even only produced for the new company founded by Marx managing director Heitmann in Mölln.
Now sets with relatively few figures on new topics were produced in a timely manner. Figures were produced for the local (e.g. in 1978 8 figures for the Max and Moritz cartoon adaptation with Heinz Rühmann ) as well as for the European market to match the current children's television program (such as Heidi , Pinocchio , Wickie ), but also They were represented internationally - for example, there was a licensed series of characters for the animated series Gulliver by Hanna-Barbera (which also ran on ZDF in Germany in 1979) or for the associated comic series by Bastei Figures or for Disney's cartoon Robin Hood.
This success story was soon copied by the toy manufacturer Schleich , who then took over the market leadership from the 1990s. In the 1980s Heimo was very well represented in Austrian children's rooms, as these figures were given out monthly as a promotional gift from the Postsparkasse (PSK) for the "young savers" .
Although Heimo was sold in many European countries, detailed information is very rare and hardly known even to many collectors. This is explained by the fact that only very few have been given a company name (sometimes the licensor Zuiyo is called instead) - there are never any dates. The logo shows a circle with a cross. The figures were produced in large quantities and belong to the much more valuable Linde figures as well as in every collection of toy and collectible figures.
Individual evidence
- ↑ Heimo products on disneyana.de ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ An Inventory of Marx Playset Figures and Accessories Manufactured from 1951 to 1979, German Production.
- ^ The History of Marx (Marx Toy Museum) .
- ↑ Charmore Company
- ↑ World history from Mölln - The "Crusaders" by Heimo , FIGUREN MAGAZIN 2/2013
- ↑ Heimo series Max & Moritz consisting of 8 figures
- ↑ Heimo series Heidi consisting of 4 figures
- ↑ Heimo Pinocchio series consisting of 6 figures
- ↑ Heimo series Wickie 1977-1981
- ↑ THE IMPROBABLE ADVENTURES OF LEMI GULLIVER
- ↑ Heimo Disney Robin Hood series consisting of 4 figures
- ↑ HEIMO / UNKNOWN TOYMAKER: ... There is very few information available about the company itself ... The figures made by Heimo were very popular
