Heinz Traimer

Heinz Traimer self-portrait at the drawing table in 1965

Advertising graphics for the Zentralsparkasse Wien , before 1960

Happy to save with children. Poster by Heinz Traimer for the Austrian savings banks. World savings day and youth savings week around 1960.

Heinz Traimer (born September 30, 1921 in Schondorf , Bavaria; † February 8, 2002 in Vienna ) was an academic graphic designer and copywriter in Vienna.

Life

After the birth in the school house in Schondorf, Traimer grew up with three sisters and his parents until the early death of his father at Ammersee. An interlude in Augsburg was followed by the move to Munich. Immediately after graduating from high school in 1939, Traimer was drafted into the German Wehrmacht as a radio operator . After returning from Soviet captivity, where he fell ill with polio , Traimer decided in 1948 to train as a graphic designer at the Graphic Academy in Munich (today Alois Senefelder Vocational School Center, Munich ). Traimer worked for the renowned agency "Südgraphik" in Munich for two years. In 1955, Traimer moved to Vienna, where he worked as a freelance graphic designer. In 1957 he married the lawyer Dr. Gertraude Rath. Heinz Traimer died in Vienna in 2002. He was buried at the Döblinger Friedhof .

Working method

Shortly after his training, Traimer was already known to the graphics industry by designing the cover of the worldwide magazine "Nutzgraphik - international advertising art" No. 3/1953 and could therefore not complain about a lack of job offers. After working as a studio manager in the Vienna graphic studio Koszler, Traimer decided in 1956 to work freelance in Vienna.

In addition to this activity, he and his wife founded one of the first commercial screen printing companies in Austria in 1956, "Kahlenberg Graphik". From the first sketch of the idea to the draft to the poster, numerous works were created in his own studio. From the 1960s onwards, the posters, brochures and books were printed by Eberle in Vienna and by Sparkassenverlag. The screen printing shop employed up to five people. Traimer was a member of the Association of Austrian Commercial Graphics, now known as designaustria. Throughout his life, Traimer artistically preferred graphics to photography. His numerous, vividly colored posters often have a humorous touch, which at that time was still a common aid in advertising. In addition to his graphic work, Traimer wrote numerous commercials for Sparkasse advertising on radio and television, which he had produced under his supervision.
It was always busy in the graphic artist's house around World Savings Day, which brought massive advertising measures (posters, brochures, stamps, vouchers, invitation and thank you cards, design of piggy banks, press releases, radio and cinema spots, slide advertising, etc.) with it.

Client

Between 1955 and the beginning of the 1980s, the Zentralsparkasse der Gemeinde Wien (Z) (advertising manager Karl Damisch ) and the Sparkassenverband were Traimer's main clients. Hundreds of thousands should be familiar with the Sparefroh posters, the Groschenbauch family, the magazine “Die ZEIT und wir” or the school wall newspaper “Aus aller Welt” (3,600 copies). Several books were written with a focus on saving education. The graphic preparation of the introduction of the check card in Austria, the current account, as well as the embossing of the letter Z as a synonym for the Zentralsparkasse formed the focus of his work in the 1960s and 1970s. For the ARBÖ , Traimer developed a new logo and the associated advertising channel around 1967. The Donauzentrum (dz) opened in Vienna in 1975 - Traimer was responsible for everything from designing the logo to the newspaper advertisement.

estate

Some posters, brochures and more are kept in the Wien Museum (Historical Museum of the City of Vienna), the Albertina , the Vienna Library (in the City Hall of Vienna), the Tram Museum and the MAK Museum of Applied Arts (Vienna) . The estate, which is currently being processed (as of 2013) and comprises several thousand parts, is owned by Matthias Traimer and Michael Traimer. The Traimer Collection is not open to the public, but is accessible to interested parties by appointment. In 2011, Erste Bank und Sparkasse and Sparkassenverlag acquired several posters from the Traimer Collection for their archive.

Trivia

Despite the proximity of the Central Savings Bank to the Socialist Party of Austria (SPÖ), Traimer was never a member of any political party. Heinz Traimer was a passionate jazz musician and wrote some lyrics and melodies. Shellac records have been preserved in the collection. As an arrangement for their advertising campaign "60 Years of World Savings Day", Erste Bank und Sparkasse put together some of Traimer's posters to make a short film in 2012 and showed it online and as a film in the branches.

Web links

Commons : Heinz Traimer  - Collection of images, videos and audio files

• Collection Traimer Vienna

Individual evidence

1. ↑ Sauer, KG, General Artist Lexicon, Volume 10, Munich / Leipzig 2000, p. 16.
2. ↑ The Traimers pay book from the Wehrmacht is in the Traimer Collection  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. receive.  
3. ↑ Bechtle, Matthias, Heinz Traimer, diploma thesis ms, University of Vienna 2012, p. 4.
4. ^ Fuchs, Heinrich, The Austrian Painters of the 20th Century, Issue 4 SZ, Vienna 1986, pp. 180–181.
5. ↑ Photograph of the magazine "Nutzgraphik" on flickr.com.
6. ^ Severin Filek (designaustria) Obituaries 2013 (as of March 17, 2014).
7. ↑ See a detailed poster by Traimer in: Feldner, Fritz, Wunderliches Werbarium. The advertising in the cartoon. The caricature in advertising, Vienna 1960, p. 178.
8. ↑ See Matthias Bechtle's article: "Weltspartags-Werbe-Wahnsinn 1960"  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. from 2012 on the collection homepage (as of March 17, 2014).  
9. ↑ Hock, Johann, Austria's credit industry in the world financial crisis: facts, analyzes, perspectives and opportunities, Vienna 2007, p. 346.
10. ↑ For the wall newspaper see the homepage: City of Vienna, Historischer Rückblick der Rathauskorrespondenz - 1966 (as of March 17, 2014).
11. ↑ on Traimer's private life see: Bechtle, Matthias, Heinz Traimer, diploma thesis ms, University of Vienna 2012, p. 6.
12. ↑ See the article "60 Years of World Savings Day" ( memento of the original from April 16, 2014 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on the official website of Erste Bank und Sparkasse (as of March 16, 2014). 

literature

• Matthias Bechtle: Heinz Traimer - Diploma thesis at the University of Vienna, Vienna 2012 .