Heinz Waldmüller (Author)

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Heinz Waldmüller

Heinz Waldmüller (born November 21, 1944 in Erlangen ) is a German journalist, author of the book series Schnäppchenführer and initiator of the "Pfundskur" program.

Life

Waldmüller attended the German School of Journalism . This was followed by activities at ZDF and the BILD newspaper, as well as head of an ARD advisory editorial team. Waldmüller was an editor, reporter and presenter on the radio of Süddeutscher Rundfunk for 30 years.

Waldmüller was the initiator of the “PfundsKur” and in 1985 the “Tour de Ländle”. He moderated programs such as “Für Sie notiert” or “Radiomarkt” on the radio program of the Süddeutscher Rundfunk . His bargain guides were on the bestseller list of non-fiction books (source book report) 450 weeks (almost 9 years) among the 50 most successful titles.

The press judges: “The bargain guides are the best-known shopping guides in the German-speaking area. Total circulation: over two million "writes the magazine stern and the Börsenblatt des Deutschen Buchhandels praises:" Something like the Bible among advisors is the bargain guide. "

Waldmüller also went down in German legal history with his bargain guides. In its decision known as the “bargain boycott ruling”, the cartel senate of the Berlin Chamber of Commerce confirmed the prohibition of the Federal Cartel Office in the matter of calling for a boycott of the Main Association of German Retailers (HDE). At that time, the HDE asked publishers and press wholesalers to refrain from supplying the book and magazine trade with bargain guides and asked German retailers to stop ordering goods from manufacturers with factory sales.

Fonts

  • Bargain Guide Germany 2011/2012: The best brands. Bargain Guide, Filderstadt 2010, ISBN 978-3-936161-67-0 .
  • with Jochen Heuer: PfundsKur. Forget all diets! Eat yourself slim! Verlag Süddeutscher Rundfunk 2000.

Awards

Web links

Individual evidence

  1. ↑ Main Post: The “Tour de Ländle” starts on July 28th in Tauberbischofsheim. Retrieved July 19, 2014 .
  2. ↑ We're not stupid! (No longer available online.) Archived from the original on July 28, 2014 ; Retrieved July 19, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.stern.de
  3. ^ Resolution of the KG Berlin of March 23, 1994, Kart 19/93 ("Bargain Guide") guiding principle 1
  4. ↑ Journalist Prize Winner of the DGE. Archived from the original on June 23, 2011 ; Retrieved July 19, 2014 .
personal data
SURNAME Waldmüller, Heinz
BRIEF DESCRIPTION German journalist and author
DATE OF BIRTH November 21, 1944
PLACE OF BIRTH gain