Herta (company)
| Herta GmbH
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|---|---|
 |
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| legal form | GmbH |
| founding | 1897 |
| Seat | Herten , North Rhine-Westphalia |
| Branch | food industry |
| Website | Herta brand on nestle.de |
The Herta GmbH is a German company in the meat industry . The company is known for its “Herta” brand products . It is based in Herten (Westphalia) and is a subsidiary of the Spanish food company Casa Tarradellas . The Nestlé group was the majority owner until the end of 2019 and has held a 40% minority stake since then. Herta produces in Herten as well as at locations in France.
history
In 1897 Ludwig and Hermine Schweisfurth founded a butcher's shop in Herten. Branches were soon opened. The first factory went into operation in 1902.
"Herta" was registered as a trademark in 1948 and registered in 1951. A cooling express service for delivery to the branches and trading partners was subsequently introduced. In 1953 a branch in Dortmund offered the first freshly packaged sausage assortment for self-service, although hardly a household already had a refrigerator at that time. From 1964 the company expanded to other European countries, first through exports to France, then also by acquiring production facilities in the country. Market entries in the Netherlands, Belgium, Denmark and Great Britain followed. Karl Ludwig Schweisfurth gradually turned the company into a European meat company.
In 1984 Karl Ludwig Schweisfurth sold the company to the Swiss food company Nestlé. From 1986 to the end of 2019, Herta was a wholly-owned subsidiary of Nestlé. Since then Nestlé has only held a 40% minority stake, while the remaining shares belong to the Spanish food company Casa Tarradellas.
In 2014 the Federal Cartel Office imposed a three-digit million fine on 21 sausage manufacturers, including Herta, for illegal price fixing.
In 2019 it will be announced that Nestlé has commissioned the investment bank Rothschild to sell Herta's cold cuts and meat products in six countries.
Web links
- Herta brand on nestle.de
- Herta brand on nestle-marktplatz.de
Individual evidence
- ↑ a b Veggie trend: Nestlé sells Herta sausage - Spaniards take over the report on the internet platform t-online.de from December 20, 2019, accessed on December 22, 2019
- ↑ Information on the Herta brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Bundeskartellamt imposes fines on sausage manufacturers. In: bundeskartellamt.de. July 15, 2014, accessed August 31, 2018 .
- ^ Nestlé: Rothschild organizes the sale of Herta sausage brand. Retrieved September 18, 2019 .