Hervis
| Hervis Sport- und Modegesellschaft mbH
|
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|---|---|
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| legal form | GmbH |
| founding | 1970 |
| Seat | Wals , Austria |
| management | Marcus Wild, Hans Klaus Reisch |
| Number of employees | 3,200, including around 390 apprentices (as of 2018) |
| sales | 520 million EUR (2018) |
| Branch | Sports retail |
| Website | hervis.at |
Hervis is an Austrian sports retail chain and a subsidiary of Spar Österreichische Warenhandels-AG .
history
In 1973 the business of the German fashion merchant Herman Visser was taken over by the Austrian Spar Group. The name Hervis is made up of the first letters of the first and last name. A year later, two branches are opened in Innsbruck and Graz , which were initially pure fashion stores . It was only later that sporting goods were added to the range. In the 1980s, the implementation of the sports specialty store concept finally began by combining sports with sports fashion and sporty leisure fashion. In 2004 the Hervis SportsClub was founded, which it claims is the most modern CRM tool in the Austrian sports trade. In 2007 a Europe-wide customer club was introduced. In 2016, Hervis received the Austrian Retail Innovation Award in the “Best Omnichannel Innovation” category. With the award, the Austrian trade association honors the successful linking of all shopping channels (store, online, mobile) at Hervis.
Branches
The company operates a total of 225 Hervis sports stores in seven countries. In addition to branches in Austria, which are the main focus of Hervis, there have also been branches in the neighboring countries of the Czech Republic, Slovenia, Hungary and other European countries since 1997. In Croatia the market entry took place in 2006, in Romania Hervis has been represented since 2007. On December 4, 2012, the company opened its first German branch in Garmisch-Partenkirchen .
Web links
Individual evidence
- ↑ HERVIS SPORTS: We introduce ourselves. Retrieved May 21, 2020 .
- ^ Hervis Sports - sporting goods trade - sport market - sport trade (on Wissenswertes.at). Retrieved May 7, 2019 .
- ↑ https://www.handelsverband.at/presse/presseaussendung/gewinner-austrian-retail-innovation-award/. Retrieved May 7, 2019 .
- ↑ Spar Österreichische Warenhandels-AG: https://www.spar.at/unternehmen/daten-fotos. Retrieved May 7, 2019 .
- ^ Website of Hervis Germany. Retrieved May 7, 2019 .