Hustinette Bear
The Hustinetten bear was an advertising figure from Beiersdorf AG for cough drops from the Hustinetten brand .
The figure of an introduced kiepe wearing green bears in 1966, Lolly herbs as the sweets Hustinetten came on the market. Two years later, apart from the color, the bear, which had been depicted more faithfully until then, was redesigned in the style of a cartoon character. But it kept its green color. Until the 1980s, the Hustinetten bear played the main role in the advertising campaigns for the Hustinettes as a symbol of strength and health. In the commercials, he regularly stomped out of the forest with a box of Hustinette that was about half the size of himself, met coughing contemporaries in various professions and provided them and often those bystanders with lozenges. His memorable song - Don't take your cough so hard, now comes the Hustinettenbär (to the melody of the folk song " Listen, what comes in from outside ") - was well known at the time. For years, the Hustinetten were the best-selling cough drops in Germany, and the Hustinetten Bear was named the third most popular German advertising figure in 1972 after the HB male and the Mainzel male .
The Hustinetten Bear was drawn by Roland Töpfer , who also created the HB male . His song was sung by Kammersänger Heinz Hagenau from the Frankfurt Opera.
Individual evidence
- ↑ a b c Hinrich Lührssen: How the Hustinetten bear ran out of air , In: 25% on everything without a plug: Advertising taken literally , Rowohlt 2011, ISBN 9783644437913
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^ Karen Duve, Thies Völker: Lexicon of famous animals. 1200 animals from history, film, fairy tales, literature and mythology . 1997, ISBN 978-3821805054
The source does not indicate which authority made this assessment. - ^ Advertisement figure museum: HB-Männchen
- ^ Gerhard Paul, The HB male
- ↑ TV nostalgia