IKEA Hamburg-Altona

from Wikipedia, the free encyclopedia
Exterior facade June 2016

IKEA Altona is a furniture store of the Swedish furniture company IKEA in Hamburg-Altona . It is designed as the first city ​​IKEA or the first pedestrian zone branch in Germany and was opened on June 30, 2014.

Location and architecture

Demolition of the Frappant building
Ikea new building in September 2013

The furniture store is located on the site of the former Frappant shopping center between Großer Bergstrasse , Altonaer Poststrasse and Lawaetzweg in Altona, which IKEA bought in 2009 for 11.5 million euros. The building was demolished in 2011. In August 2011, the group submitted the building application for a multi-storey building with 18,000 square meters of retail space and 730 parking spaces. The branch was officially opened on June 30, 2014. In addition to the land price, the investment costs amounted to 80 million euros.

The Hamburg architects Dinse Feest Zurl won the competition for the facade. It is a metal construction that is supposed to appear in a different color depending on the angle of view through slats and not in the blue-yellow that is dominant in IKEA houses. Six windows more than 20 meters long are intended to loosen up the facade.

City IKEA

IKEA says it has developed a new concept for a pedestrian zone branch with the first downtown building in Germany. So far, there are smaller branches of this concept in Taipei in Taiwan or in Coventry in Great Britain. Differences to the usual IKEA stores include, among other things, that the branch in Altona has a smaller floor space, but significantly more than two floors, as well as a slightly different range and a flexible delivery concept. The German Retail Association named the concept “Store of the Year” in the “Living” category in 2015.

In the first year after it opened, City-IKEA was one of the five most-visited stores of the 48 German IKEA stores at the time, although sales per visitor in Altona were well below the German average. In the media, this was attributed to the fact that many inner-city visitors used the catering facilities independently of buying furniture.

Referendums before construction

The construction of the branch was controversial among the residents, critics saw the gentrification of Altona progress with the project and feared a traffic blackout. Proponents saw an economic salvation for the retail trade on Grosse Bergstrasse. In 2009 two conflicting initiatives prepared referendums both for and against IKEA. In January 2010, 77.15 percent of the citizens of the Altona district voted for the construction of the store, with a turnout of 43.47 percent.

Web links

Commons : IKEA Altona  - Collection of Images

Homepage of the IKEA in Hamburg-Altona

Individual evidence

  1. ↑ Building application submitted. (No longer available online.) In: altona.info. August 19, 2011, archived from the original on October 8, 2014 ; Retrieved July 5, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.altona.info
  2. ↑ Ikea opens first city center branch worldwide. In: NDR . June 30, 2014, archived from the original ; Retrieved July 5, 2014 .
  3. ↑ Christian Mollerus: IKEA comes to the Hanseatic city with its first city store. In: IKEA . December 19, 2012, accessed July 5, 2014 .
  4. ↑ Competitionline: IKEA Altona competition . In: competitionline.com , accessed on September 13, 2011.
  5. ^ Sven Böll, Ole Reissmann: Zoff about the first city branch: Ikea pummels Altona. In: Spiegel Online . January 18, 2010, accessed September 7, 2013 .
  6. ^ Kirsten Ludowig: Elk test in Altona. The furniture store Ikea opens its first worldwide branch in Hamburg on Monday in the middle of a pedestrian zone. Much is different than usual. A first tour . In: Handelsblatt , No. 120 of June 26, 2014, pp. 18-19.
  7. ↑ Handelsverband Deutschland: HDE awards Stores of the Year 2015 . In: Einzelhandel.de . Press release of January 27, 2015, accessed June 6, 2016.
  8. ↑ Elke Spanner: French fries blue-yellow . In: Zeit Online . January 25, 2015, accessed June 6, 2016.
  9. ↑ Lisa Hegemann: Köttbullar instead of buying pleasure . In: Handelsblatt Online . April 9, 2015, accessed June 6, 2016.
  10. ↑ Ralf Wiegand: Democracy in Abundance. In: Süddeutsche Zeitung . May 17, 2010, accessed July 5, 2014 .

Coordinates: 53 ° 33 ′ 5 "  N , 9 ° 56 ′ 30"  E