Incoming
As Incoming refers in tourism travel flows and transactions that are produced for vacation areas in the country and consumed. It is therefore a question of relationships between residents and non-residents. These offers are therefore aimed at both residents and foreigners.
General
Incoming deals with the sale of domestic travel offers to domestic and foreign end customers, tour operators or travel agencies . It is therefore a local, locally limited supply area (in contrast to tourism , which deals with the movements and relationships of travelers between countries and areas).
Until about 1990 this incoming was largely in the hands of individual travel agencies (so-called incoming agencies ) and of federal states or regional associations that marketed regional offers.
Due to the modern means of communication, the changed market conditions and the resulting tougher competition, a large number of providers have developed, such as
- Interest groups
- cross-regional associations
- Offer groups
- Thematic associations
But also the individual companies such as accommodation providers , transport companies , cable car companies, companies that offer their services and goods to guests (e.g. beer breweries , textile producers , winegrowers ) are increasingly promoting their products and offers in individual campaigns.
marketing
The marketing takes place by means of all common media, through information stands at tourism fairs in Germany and abroad as well as through press trips (journalists are invited to present the offer on site so that they can report on it in their publications without payment).
The following are examples of the international tourism trade fairs:
- the International Tourism Exchange (ITB) in Berlin
- the World Travel Market (WTM) in London