Industrial market research

Industry Market Research is the generic term for any market research in the sector of industrial enterprises , but not the service sector .
This means that it must be differentiated from both B2B market research , which is limited to capital goods , and B2C market research , which evaluates the development of consumer goods .

The market research can also strongly concern the technical aspects of the market or the products. In innovation market research, evaluations of planned product ideas are often carried out. B. technical buyers, product developers at customers or institutional experts of the relevant market segments are asked systematically in technical-economic intensive interviews and technical or non-technical (other) market aspects are discussed using a discussion guide.

Due to the highly specialized international capital goods markets, the integration of information brokers has become more important in this area . Market research results are sold as reports or studies, mostly multi-client studies, and are also made available online via business information systems for downloading for a fee. These professional online databases, which also specialized information databases comprise, consist of content developed and verschlagworteten articles or abstracts abstracts from scientific journals and the international press of the economy or other relevant sources such. B. Patent and trademark offices , congresses , dissertations and other publications , evaluation of research results, etc.

This information acquisition or improvement represents the basis for entrepreneurial activity for decision-makers and helps z. B. in planning and decisions . The acquisition of market and company information is the focus of the work of specialized industrial market research companies.