initiative application

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The unsolicited application (also Blindbewerbung , spontaneous application ) is a special form of application for a training - or workplace . An unsolicited application is made without prior offers or specific requests through job advertisements . However, many employers expressly point out on their career pages that speculative applications are welcome and provide further information on the professional profiles sought. It can be designed either as a short application or as a detailed application.

There are two sub-forms of speculative applications:

  1. Unsolicited application with research: The application will be sent without a previous job advertisement by the company after extensive research about the company in question. Contacting a company or organization by telephone with the intention of looking for a job can be considered an unsolicited application. If interested, the applicant will then be asked to submit the complete application documents. Contact can also be made in writing by letter or fax or electronically by e-mail or - more and more often - via a standardized web application form. The speculative application typically does not have the same scope as an application for a job advertisement. It can be a short application which, in the event that the company shows interest, is promptly followed by the typical application documents.
  2. Unsolicited application without research (also i-application): The so-called "blind application". This is an unsolicited application (mostly) on the hidden job market , which is general and has no direct reference to the company. The focus here is on your own soft and hard skills.

Companies whose economic and structural relevance is considered to be particularly high usually receive numerous unsolicited applications, especially in times of high unemployment . This is enhanced by the low cost of electronic applications. In 2003 , the BMW Group received over 200,000 applications - roughly twice the global workforce at the time. From a sociological perspective, however, this excess of increased demand can be interpreted as an additional difficulty - because despite the immense increase in unsolicited applications, this does not mean that the increase in demand also increases the real need. The proactive application makes clear the desire to want to work in the respective company in the form of increased applicant demand, but this form of increased demand is unable to make a statement about the actual need. The weak point of unsolicited applications is therefore - as can already be seen from the logic of proactive action - that the applicants strive to meet the demand for services whose needs have not yet been officially advertised by the respective company. The advantage of speculative applications is clearly in the application for a position that the company has already determined economically, evaluated in terms of costs, and assessed as necessary based on requirements - so that the unsolicited applicants then express their interest when the personnel requirement has not yet been officially advertised. The unsolicited application, however, offers particular advantages for those people who have a professional qualification that is rarely required in a market economy or who has specialized in a particular area. From a business perspective, the unsolicited application can be described as an opportunity, which, however, is significantly increased by the factor of one's own special qualification.

Web links

Wiktionary: Unsolicited application  - explanations of meanings, word origins, synonyms, translations
Wiktionary: Blind application  - explanations of meanings, word origins , synonyms, translations

Individual evidence

  1. ^ "Insights into the digital recruitment of the future", in: " Research Frankfurt ", 3/2005, page 15.