Isabella Löwengrip

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Isabella Löwengrip

Isabella Desirée Löwengrip Rydberg , also known as Blondinbella (born October 21, 1990 in Stockholm ), is a Swedish blogger , entrepreneur , writer and at times editor-in-chief of egoboost Magazine .

Live and act

Löwengrip was a student at the Jensen Norra Gymnasium in Stockholm and during this time was also politically active in the youth organization MUF of the liberal-conservative Moderata samlingspartiet . The Blondinbella blog deals with the lifestyle and attitude of the Stockholm Jeunesse dorée . Blondinbella, who started Lion Grip at the age of 14 in 2005, was the third largest private Swedish blog in 2010 (after Kenza and Kissie from Blog Portal). In 2011 the blog had 400,000 visitors a week.

She is the daughter of Per Rydberg, who is also involved in her company. On August 31, 2013 she married Odd Spångberg; the couple have two children together. In May 2017, Löwengrip announced their divorce on their blog.

Löwengrip has written various books and for a while was editor-in-chief of Egoboost Magazine , a women's magazine with a circulation of 20,000 copies per month in open sales and another 10,000 via advertising channels. In 2008 she was present with the show Blondinbellas TV-dagbok on the cable channel TV400 and took part in various show formats, such as Let's Dance 2009 on the private broadcaster TV4 and the Bella & Tyra Show, a web TV show at a major shopping center in Stockholm . In 2011 she took part in the Swedish version of Fort Boyard (TV series) Fångarna på fortet .

Löwengrip launched her own entrepreneurial activities particularly in the field of cosmetics; the press reported a turnover of SEK 75 million with 40 employees. At the same time, Löwengrip came under increasing criticism for their lavish lifestyle, especially after their divorce. At the beginning of 2020 it became known that her business activities had suffered losses and that she had to lay off her last employee.

Works

  • Isabella Löwengrip: Egoboost !: Blondinbellas överlevnadsguide för unga tjejer . Forum, Stockholm 2010, ISBN 9789137135939 9137135937.
  • Isabella Löwengrip: Isabellas hemligheter: så tog jag huvudrolle i mitt eget liv . Forum, Stockholm 2012, ISBN 9789137136899 .
  • Isabella Löwengrip: Economista: ta makten över din ekonomi och få ett roligare liv . Forum, Stockholm 2013, ISBN 9789137136899 .

Web links

Commons : Isabella Löwengrip  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Most visited private / professional blogs. BlogPortalen.se, January 15, 2010, archived from the original on February 3, 2010 ; Retrieved on July 23, 2013 (Swedish, statistics apply to the status on the archived page, current statistics can be found on the current website).
  2. ↑ Malous nya sidekick: Blondinbella. (No longer available online.) TV4, September 9, 2011, archived from the original on September 13, 2011 ; Retrieved July 23, 2013 (Swedish).
  3. ↑ Tobias Rydergren, Peter Willebrand: Blodinbella utsatt for hackerattack 2009-04-03. resume.se, April 3, 2009, accessed July 23, 2013 .
  4. ↑ Här är Blondinbellas stora bebisglädje - fick en dotter: "Allt har gått jättebra" .
  5. ↑ [http: //www.isabellalowengrip.se/2017/05/skilda-vagar/ Skilda vägar - Isabella Löwengrip] ( sv-SE ) In: Isabella Löwengrip . May 11, 2017.
  6. ↑ Egoboost Magazine. (No longer available online.) AMPG Alm & Möller Publishing Group, archived from the original on July 3, 2013 ; Retrieved July 23, 2013 (Swedish).
  7. ↑ Bella & Tyra Show. Nyheter 24, December 4, 2012, accessed July 23, 2013 (Swedish).
  8. ↑ Blondinbella startar pratshow. (No longer available online.) In: Nöje. March 5, 2010; Archived from the original on June 15, 2010 ; Retrieved July 23, 2013 (Swedish).
  9. ↑ De säsongen tävlar i den nya. In: TV4. December 21, 2010, accessed July 23, 2013 (Swedish).
  10. ↑ BBC: From berated blogger to beauty millionaire , November 6, 2020; accessed on February 12, 2020
  11. ↑ Le Monde: Splendeur et chute d'une influenceuse suédoise , February 6, 2020, accessed on February 12, 2020 (French)
personal data
SURNAME Lion grip, Isabella
ALTERNATIVE NAMES Blondinbella (pseudonym); Rydberg, Isabella Desirée Löwengrip Rydberg (full name)
BRIEF DESCRIPTION Swedish blogger and journalist
DATE OF BIRTH October 21, 1990
PLACE OF BIRTH Stockholm