Jörn-Axel Meyer

Jörn-Axel Meyer (* 1962 ) is a university professor and industrial engineer (Dipl.-Ing.) Specializing in mechanical engineering at the TU Berlin . As a medium-sized business expert, he is present both as a guest on radio and television and with many of his own contributions in newspapers and magazines.

Meyer wrote his dissertation on computer integration in marketing and his habilitation thesis on organizational psychological issues of visualization in management. His research focuses on SMEs , marketing, start-ups and innovation.

He taught and teaches at the TU Berlin and in the USA a. a. at the Humboldt University of Berlin , the University of Magdeburg, the University of Potsdam, at the ESC Toulouse and at the Academy of the Government of the Russian Federation in Moscow, the Steinbeis University , the University of Bremen and the AutoUni. He headed the chair for business administration - international marketing at the European University Viadrina in Frankfurt (Oder) 1995 and 1996. From 1997 to 2002 he held the first university chair for business administration for small and medium-sized companies in Germany at the University of Flensburg .

Since October 2002 he has been on leave from this position for several years in order to head the German Institute for Small and Medium-Sized Enterprises. He worked in various companies, including at the board level of a global German group, and has been a consultant for around 25 years. He was also the managing director or board member of a consulting company.

So far he has published 50 books and well over 50 scientific papers. He is the editor of two book series. He is a science laureate in the Stifterverband für die Deutsche Wissenschaft and sits on various advisory boards and expert committees. He is also a reviewer for international journals and sits on the Editorial Advisory Board u. a. at the International Small Business Journal and Journal of Small Business Management. Meyer is chairman of the Scientific Advisory Board of the Oskar Patzelt Foundation .

Works

• Marketing informatics - Basics and perspectives of computer integration, Gabler-Verlag, Wiesbaden 1991.
• Computer Integrated Marketing, Vahlen-Verlag, Munich 1992.
• Visualization in Management, Deutscher Universitätsverlag (Gabler), Wiesbaden 1996.
• Success factors in gastronomy, Berlin-Verlag Arno Spitz (Nomos), Berlin, 1st edition 1997 (with Frank Hoffmann).
• Satisfaction in technology centers, Berlin-Verlag Arno Spitz (Nomos), Berlin a. Baden-Baden 1999 (with Alan Imberg).
• Visualization of information - basic behavioral rules for management, Gabler-Verlag, Wiesbaden 1999.
• Flensburg research contributions on small and medium-sized companies - selected writings, Josef Eul Verlag, Lohmar 1999.
• Handbook of funding for small and medium-sized enterprises, Vahlen-Verlag, Munich 1999 (with Peter Hansen).
• Regional marketing, Vahlen-Verlag, Munich 1999.
• Lexicon for small and medium-sized companies, Vahlen-Verlag, Munich 2000 (with Markus Schwering).
• Marketing in KMU - Yearbook of SME Research 2000, Vahlen-Verlag, Munich 2000.
• Call center for SMEs - reader for the Flensburg 2000 conference, Josef Eul Verlag, Lohmar 2000 (with Ellen Kittel-Wegner and Rosi Gerlich).
• Innovation Management in SMEs - Yearbook for Research for Practice 2001, Vahlen-Verlag, Munich 2001.
• Flensburg research contributions on small and medium-sized companies II - Selected writings, Josef Eul Verlag, Lohmar 2001.
• New Economy in KMU - Yearbook of SME Research and Practice 2002, Vahlen-Verlag, Munich 2002.
• International cooperation between SMEs - using the example of German-Danish companies, Josef Eul Verlag, Lohmar 2002 (with Kevin Lorenzen).
• The future of the art market - On the sense and ways of management for art, Josef Eul Verlag, Lohmar 2002 (with Ralf Even).
• Success factors in gastronomy, Berlin-Verlag, 2nd edition, Berlin 2002 (with Frank Hoffmann).
• Company valuation and Basel II in KMU - Yearbook of SME Research and Practice 2003, Josef Eul Verlag, Lohmar 2003.
• Cooperation between SMEs in Europe - Yearbook of SME Research and Practice 2004, Josef Eul, Lohmar 2004.
• Art funding by companies - ways, benefits and guidelines for freelancers and companies, Josef Eul Verlag, Lohmar 2004.
• Knowledge and information management in small and medium-sized companies - Yearbook of SME Research and Practice 2005, Josef Eul Verlag, Lohmar 2005.
• Success control in location and regional marketing - benefits for medium-sized companies ?, Josef Eul Verlag, Lohmar 2005 (with Nicolas Dallmann).
• Small and medium-sized companies in new markets - New beginnings and growth - Yearbook of SME Research and Practice 2006, Josef Eul Verlag, Lohmar 2006.
• Experience with the Limited, Josef Eul Verlag, Lohmar 2006 (with René Schleus).
• Trends in advising SMEs, Josef Eul Verlag, Lohmar 2007 (with René Schleus and Evamaria Buchhop).
• Planning in small and medium-sized companies - Yearbook of SME Research and Practice 2007, Josef Eul Verlag, Lohmar 2007.
• The General Equal Opportunities Act (AGG) in KMU, Josef Eul Verlag, Lohmar 2007 (with René Schleus and Evamaria Buchhop).
• Management competence in small and medium-sized companies - Yearbook of SME Research and Practice 2008, Josef Eul Verlag, Lohmar 2008, ISBN 978-3-89936-680-8 .
• Minimum wage in small and medium-sized enterprises - A business analysis, Josef Eul Verlag, Lohmar 2008, ISBN 978-3-89936-703-4 .
• Corporate health management in SMEs - resistance and how to overcome it, Josef Eul Verlag, Lohmar 2008 (with Alexander Tirpitz), ISBN 978-389936-737-9 .
• Energy and environmental management in medium-sized companies, Josef Eul Verlag, Lohmar 2009 (with Alexander Tirpitz and Dietmar Laß), ISBN 978-3-89936-763-8 .
• Service-oriented architectures in medium-sized businesses - between what is technically feasible and what is commercially sensible, Josef Eul Verlag, Lohmar 2009 (with Alexander Tirpitz), ISBN 978-3-89936-765-2 .
• Management training for doctors - opinions, use and plans, Josef Eul Verlag, Lohmar 2009, ISBN 978-3-89936-767-6 .
• Management Instruments in Small and Medium-Sized Enterprises - Yearbook of SME Research and Practice 2009, Josef Eul Verlag, Lohmar 2009.
• Employee participation in SMEs - state of the art, opinions and evaluation, Josef Eul Verlag, Lohmar 2009.
• IT behavior and deficits in SMEs - An analysis of types of IT use and needs in the publishing industry, Josef Eul Verlag, Lohmar 2010 (with Alexander Tirpitz and Christian Koepe).
• Strategies of Small and Medium-Sized Enterprises - Yearbook of SME Research and Practice 2010, Josef Eul Verlag, Lohmar 2010.
• Transparency management - basic ideas, concept and operational implementation, Josef Eul Verlag, Lohmar 2010.
• Confidentiality in mobile communication - leakage and protection of confidential information, Josef Eul Verlag, Lohmar 2010.
• Sustainability in Small and Medium-Sized Enterprises - Yearbook of SME Research and Practice 2011, Verlag Josef Eul, Lohmar 2011.
• Personnel management in small and medium-sized companies - Yearbook of SME Research and Practice 2012, Verlag Josef Eul, Lohmar 2012.
• Berlin research articles on small and medium-sized enterprises, Verlag Josef Eul, Lohmar 2013.
• Communication of Small and Medium-Sized Enterprises - Yearbook of SME Research and Practice 2013, Verlag Josef Eul, Lohmar 2013.
• Energy and environmental management in small and medium-sized companies - Yearbook of SME Research and Practice 2014, Verlag Josef Eul, Lohmar 2014.

Web links

• German Institute for Small and Medium-Sized Enterprises
• Literature by and about Jörn-Axel Meyer in the catalog of the German National Library

Individual evidence

1. ^ Scientific advisory board of the Oskar Patzelt Foundation