Jameda
jameda is a German Internet - advertising portal for doctors and others in the healthcare people and businesses operating. It belongs to the category of doctor review portals . The operator, jameda GmbH in Munich, is a wholly owned subsidiary of Burda Digital GmbH from Hubert Burda Media .
Foundation and further development
The company jameda was founded in 2007 by Barbara Nowak, Michael Nowak, Markus Reif and Jan Richter with the aim of developing an Internet platform on which doctors can acquire new patients and patients can find a suitable doctor. Similar websites already existed at the time, but this model was considered new.
In 2008 Tomorrow Focus AG and Focus Magazin Verlag acquired shares in jameda. Three years later, in 2011, Tomorrow Focus AG became the sole shareholder. Jameda has been a wholly-owned subsidiary of Burda Digital GmbH since 2016.
offer
According to an AGOF evaluation from March 2017, jameda has 6.3 million users per month. The portal contains the master data of 250,000 doctors nationwide (of which approx. 65,000 registered), a further 230,000 people from the healthcare sector and over 2 million doctor reviews of patients. The portal was test winner in 2011 at tested.de.
doctors
jameda offers practice owners paid advertising pages, so-called premium entries, for self-presentation and self-promotion of their medical services and services. This offers them a platform to expand their private patient quota in particular . In addition, doctors are assured that their practice can be found more easily via Google search queries and they are supported with advice on practice marketing. In addition, all doctors - regardless of their customer status - are guaranteed protection against criticism and insults.
Patient
The portal offers visitors a categorized search function, which enables a query of the database according to various criteria, and should thus lead to the quick finding of a suitable doctor. jameda also provides visitors with an encyclopedia and an expert guide that provides information on health topics. In addition, jameda offers the option to book doctor appointments online in participating practices and to consult a doctor via video consultation .
On jameda, patients have the opportunity to comment on the entries or characteristics of the doctors with regard to the range of services, infrastructure, practice equipment, organization, behavior, accessibility, communication, hygiene, efficiency and other criteria using a predefined evaluation scheme and thus their experiences with regard to the services provided to others to communicate. There is no compulsory real name , i. H. the rating can be submitted pseudonymously. It is also possible to leave explanations in the form of free text. Patients' opinions about their doctors should enable visitors to compare practice performance. According to jameda, however, this cannot be used to assess the medical expertise of doctors and the quality of medical services.
Commercial customers
There are advertising spaces for banners and advertisements in various areas of the portal for interested companies.
Reception and criticism
In March 2011, Stiftung Warentest assessed nine doctor rating portals, including jameda. Was criticized u. a. that so far there has been a lack of the average number of reviews per doctor, and that patient reviews and commercial entries cannot always be clearly distinguished from one another.
Elsewhere, there is criticism that there is generally little interest in an active evaluation of services by patients and that there is therefore no corresponding relevance. In addition, the possibilities for manipulating information are not sufficiently cleared.
Legal Aspects
A judgment by the Frankfurt Higher Regional Court in the legal dispute between a plaintiff and jameda confirmed the principle of the right to freedom of expression ( Article 5, Paragraph 1 of the Basic Law) also within doctor evaluation portals towards members of the health professions ("I felt I was being treated incorrectly ..." ). According to this, doctors have to put up with an evaluation by patients, as long as it is neither dishonorable nor false and does not represent an unproven factual assertion ("I was treated wrongly ..."). However, the court also made it clear that expressions of opinion are always characterized by the subjective perspective and a personal opinion of the person making the assessment, and that objective and technically sound assessments are not connected with this. Furthermore, it assumed that the user of portal pages was aware of this fact and thus waived the obligation of the operator to explicitly mark each individual evaluation by patients as such and accordingly to point out the subjectivity and laypersonality of the statements.
According to a ruling by the BGH (BGH ruling of March 1, 2016, Az .: VI ZR 34/15), operators of online evaluation portals for doctors have an increased obligation to review the contributions. A dentist had argued with the operator of the website because he said the treatment assessed had never taken place. Jameda checked the evaluation by asking the user concerned, but was subsequently unwilling to remove the contribution or to disclose to the doctor the information that should prove the treatment. The BGH thereupon decided that Jameda has an increased obligation to examine if contributions are criticized by rated doctors and that the information, as far as it is permissible under Section 12 (1) TMG , must be passed on to the doctor.
False and dishonorable factual assertions restrict the right to freedom of expression and constitute the criminal offense of defamation according to § 186 StGB. Therefore, factual assertions that could be entered in free text format at jameda are usually deleted by the operator, which creates a corresponding litigation risk possible injunctive relief is avoided, as evidence of the accuracy of an assertion must be provided by the person who made it. According to its own information, Jameda has a multi-level, partially automated system to ensure the quality of patient evaluations in this regard.
Web links
Individual evidence
- ↑ Our mission: With us, patients can find the right doctor. In: jameda.de. Retrieved March 8, 2016 .
- ↑ a b c Internet source jameda factsheet (PDF; 433 kB)
- ↑ Jameda review portal - refined doctor search on new website. In: focus.de. December 20, 2011, accessed March 8, 2016 .
- ↑ jameda becomes part of Burda. In: jameda.de. Retrieved April 7, 2016 .
- ↑ aerzteblatt.de, July 2019
- ↑ Rating record on jameda: 2 million recommendations help patients find a doctor . In: jameda.de . ( jameda.de [accessed January 15, 2018]).
- ↑ Jameda.de in the test | Getestet.de. Retrieved January 15, 2020 .
- ↑ jameda practice marketing for doctors and dentists
- ↑ jameda - The new online appointment booking . In: jameda.de . ( jameda.de [accessed on March 22, 2017]).
- ↑ Internet source Via jameda self-description of the website, accessed on January 20, 2013
- ↑ Business model on the company website
- ↑ Stiftung Warentest online: Medical reviews - that's what the portals bring
- ↑ See test 3/2011, p. 85.
- ↑ Article from Die Zeit online - Medical portals are of little use , July 2011
- ↑ OLG Frankfurt Az .: 16 U 125/11 , revision approved
- ↑ Obligations of the operator of a doctor rating portal in the event of a bad rating by an anonymous user BGH of March 1, 2016
- ↑ Jameda's quality assurance process , at www.jameda.de, accessed on January 28, 2013.