Johann Filler

from Wikipedia, the free encyclopedia

Johann Rupert Füller (born March 19, 1971 in Bruckmühl ) is professor at the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck . The board of directors of the Munich innovation agency HYVE is a fellow at Harvard University .

Career

Füller completed a degree in mechanical engineering and industrial engineering. He then obtained a Master in International Business and a Euro Certificate for Engineers. Johann Füller received his doctorate in marketing on the subject of Community Based Innovations - Virtual Integration of Online Consumer Groups into New Product Development with Hans Mühlbacher, LFU Innsbruck, and Eric von Hippel , MIT Sloan School of Management . His habilitation took place at the University of Innsbruck on the subject of Communities as a Source of Innovation - Towards a Theory of Innovation and Virtual Co-Creation Communities. Innovation 2.0 - From Fortified Castles to Open Bazars .

Act

Johann Füller researches customer behavior in online communities and the use of online communities for product development. As the founder and board member of HYVE, he advises companies on the development of customer-centered innovations as well as on crowdsourcing, innovation management and business excellence. He is also the founder and CEO of Hyve Innovation Community.

He gives talks and lectures on the topics of open innovation , innovation management and virtual customer integration in product development. Füller has also published articles and articles in the journals Harvard Business Manager , the Journal of Business Research, the Journal of Product Innovation Management (JPIM), the Journal of Travel Research and Technovation, Marketing Science (MS), MIS Quarterly, Research Policy (RP ).

Research and development work focuses on online innovation communities, user-generated content, online branding, crowdsourcing, co-creation, creative consumer behavior and games with a purpose (GwaP). His research partners are Eric von Hippel , Kurt Matzler, Martin Spann and Gerard Tellis.

Publications

  • Kurt Matzler, Todd. A. Mooradian, Johann Füller, Markus Anschober: Unlocking laggard markets: innovation without high tech. In: Journal of Business Strategy, 2014, pp. 19-25.
  • Johann Füller, Julia Hautz, Katja Hutter, Carina Thürridl: Let users generate your video ads? The impact of video source and quality on consumers' perceptions and intended behaviors. In: Journal of Interactive Marketing, 2013.
  • Johann Füller, Roland Schroll, Eric von Hippel: User generated brands and their contribution to the diffusion of user innovations. In: Research Policy, May 2013.
  • Johannes Gebauer, Roland Füller, Roland Pezzei: The Dark and the Bright Side of Co-creation: Triggers of member behavior in online innovation communities. Journal of Business Research Special Issue on Virtual Dialogue (Jourqual: B; SSCI 5-Year Impact Factor: 2,484), 2013.
  • Kurt Matzler, Christopher Grabher, Jürgen Huber, Johann Füller: Predicting New Product Success with prediction markets in online communities. R&D Management Conference, 2013.
  • Michael Bartl, Johann Füller, Hans Mühlbacher, Holger Ernst: A Manager's Perspective on Virtual Customer Integration for New Product Development. Journal of Product Innovation Management (Jourqual: A; SSCI 5-Year Impact Factor: 3.626), 2012.
  • Johann Füller, Julia Hautz, Katja Hutter, Carina Thürridl: Let Users Generate the Ad? The Impact of Content Source and Quality on Consumers' Perception and Intended Behavior. Submitted to Journal of Interactive Marketing for 2nd Review, 2012.

Web links

Individual evidence

  1. ↑ http://www.uibk.ac.at/smt/innovation-entrepreneurship/ Chair of Innovation and Entrepreneurship
  2. ↑ HYVE
  3. ^ NASA Tournament Lab
  4. ↑ https://www.hyve.net/
personal data
SURNAME Filler, Johann
ALTERNATIVE NAMES Füller, Johann Rupert (full name)
BRIEF DESCRIPTION German economist, industrial engineer
DATE OF BIRTH March 19, 1971
PLACE OF BIRTH Bruckmühl