Jolinchen

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Schoolchildren Jolinchen

The dragon child Jolinchen is a character from the AOK health insurance company and has been used in customer communication for children between the ages of zero and twelve since 1985. Originally as a vignette in the AOK children's magazine jojo , it has evolved into a knowledge mediator for health topics . Jolinchen is also increasingly active in digital media.

history

AOK's children's communication has been managed by the wdv group since the 1980s and for 35 years primarily by Gabriele Wolff-Starck. The dragon child was initially drawn by the children's book graphic artist Dietrich Lange (also illustrator of the 1986 Game of the Year “ Heimlich & Co. ”), and since 2000 by the graphic artist Stefan Müller. At the start, there were integrated children's pages in the AOK magazine bleibgesund , which were further developed in 1985 into the independent AOK children's magazine jojo . It was published six times a year until 2019. Since 2020 the AOK children's magazine has been produced by Heinrich Bauer Verlag / Serviceplan under the title "Jolinchen". It is enclosed with the AOK health magazine, which is sent out every quarter to families with children between the ages of four and ten and is displayed in all branches of the health insurance fund. Carrier booklet and insert are thematically coordinated. The AOK children's magazine is recommended by the Reading Foundation .

Jolinchen is a gender-neutral dragon child who teaches health in a playful way. The focus is on nutrition, exercise and relaxation topics. Jolinchen is positive, happy and curious. It discovers, tries and is supposed to convey health literacy. Jolinen's best friend and interactive communication partner has been a terrier named Zausi since 2020.

For children of all ages

Jolinchen are available in two versions or age groups. In addition to the basic figure, the school child Jolinchen (in the body proportions of an 8 to 10-year-old child), a younger Jolinchen was developed in 2014, with which kindergarten children can identify better. So Jolinchen grows with the children. This increases the acceptance and credibility of the character.

Schoolchildren Jolinchen

Toddler Jolinchen (for children from 3 to 7 years)

Jolinchen is a light green dragon with five dark green, one behind the other arranged teeth on the head and further teeth on the dragon tail. Its body looks human, it has two hands with four fingers each and two feet. The schoolchildren Jolinchen wears a dark green hooded T-shirt with a red "j" on the left chest, including a white long-sleeved shirt, beige trekking pants and green and white shoes. The stature is slender and devoid of sexual characteristics.

Toddler Jolinchen

The toddler Jolina also has a small pony point in front of his first head point and a slightly larger head than the school child Jolina. He wears a white, short-sleeved T-shirt with the colorful print “Jolinchen”, dark blue, knee-length trousers and red and white sneakers.

marketing

The AOK uses Jolinchen on many levels: in picture books for toddlers, in the JolinchenKids kindergarten prevention program, in a mailing program for early diagnosis examinations, in the AOK children's magazine Jolinchen, online at aok.de/jolinchen, on merchandising products, in explanatory videos on YouTube, as GIFs and as an Alexa skill “Great explorers - discover health with Jolinchen”. Jolinchen takes part in many events as a walking act. There are numerous cooperations nationwide.

Jolinchen with editor Gabriele Wolff-Starck, who built up the character and managed it for 35 years. (a thank you portrait by Stefan Müller)

The children's magazine started with a circulation of 85,000 issues. Today it has more than 1.3 million copies, ten or twenty times as many as Geolino or Mickey Mouse. Jolinchen has already given the parents of today's children information about health.

Web links

Press releases

Individual evidence

  1. ^ Projects - Stefan Müller Design. Retrieved May 14, 2020 .
  2. ↑ JolinchenKids | daycare program AOK - The Gesundheitskasse. Retrieved April 4, 2019 .
  3. ↑ wdv Gesellschaft für Medien & Kommunikation mbH & Co OHG, Siemensstrasse 6, 61352 Bad Homburg vdH: wdv group optimizes jolinchen.de. Retrieved April 4, 2019 .