Reading Foundation

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Reading Foundation
The logo of the foundation
Purpose: Promotion of reading and media skills
Chair: Joerg Pfuhl (CEO)

Barbara Schleihagen (Deputy Chairwoman)

Consist:
Foundation capital: 9.24 million euros in revenue (2018)
Number of employees: 43 full-time equivalents
Seat: Mainz , GermanyGermanyGermany 
Website: www.stiftunglesen.de

no founder specified

The Reading Foundation is a German foundation from Mainz that was founded in 1988 to promote reading pleasure and literacy .

Goals and purpose

The Reading Foundation promotes reading skills and access to reading for all ages and population groups in all media. As an operational and nationwide active foundation, it carries out research and model projects as well as broad-based programs in close cooperation with partners - federal and state ministries, scientific institutions, foundations, associations and companies. It assumes that all reading and listening media are equivalent. In a multimedia world, books , magazines , newspapers , the Internet , films and audio media are linked and refer to each other.

The Reading Foundation is under the patronage of the respective Federal President and is largely financed by donations from the Foundation Council members and donors as well as public funds that flow into the project and program work.

Programs and projects

In addition to research and model projects for the federal and state governments, the focus of the Reading Foundation's work is on broad-based projects. The programs and projects are aimed at a wide variety of target groups and ages such as families, daycare centers, schools and extracurricular reading promotion . The major initiatives and programs of the Reading Foundation include the Nationwide Reading Day, World Book Day and the nationwide early childhood reading promotion program “Lesestart 1-2-3”.

Nationwide reading day

The nationwide reading day has been held every November since 2004. It is a joint initiative of Die Zeit , the Reading Foundation and the Deutsche Bahn Foundation. Everyone who enjoys reading will read to others on this day, for example in schools, kindergartens, libraries or bookstores. In 2019, around 700,000 readers took part in the nationwide reading day, including numerous politicians and celebrities.

World Book Day

The Reading Foundation accompanies the UNESCO - World Book Day on April 23 with numerous events and actions. The focus of the World Day campaign is on the “I'll give you a story” initiative by the Reading Foundation, the German Book Trade Association , cbj Children's Books Publishing , Deutsche Post AG and ZDF .

The gift book for World Book Day from the series “I'll give you a story” appears with an annual circulation of 1.2 million copies. It is the largest first edition of a book for children and young people in Germany. In 2019, over 1 million children in grades 4 and 5 received the World Day book free of charge in participating bookshops through a book voucher campaign. The aim of the initiative is to inspire children to read with stories that reflect their interests and thus strengthen their reading skills.

Reading start 1-2-3

"Lesestart 1-2-3" is a nationwide early childhood reading promotion program financed by the Federal Ministry of Education and Research and implemented by the Reading Foundation since the end of 2019. As part of the program, parents receive three sets of reading starters with everyday tips on reading aloud and a book gift for their children when they are one, two and three years old. Lesestart is also accompanied by numerous local campaigns and events.

The parents receive the first two sets during the U preventive medical examinations in pediatric practices, the third is given out by participating libraries. The program is the successor to “Reading Start - Three Milestones for Reading”. It was carried out by the Reading Foundation from 2011 to mid-2019. During this period, around 4.5 million reading start sets were given to parents and their children.

Managing directors

  • Jörg F. Maas, General Manager
  • Sabine Uehlein, Managing Director Programs
  • Andrea Bartl, Commercial Director

Committees and networks

The committees of the Reading Foundation include the Board of Directors, the Foundation Council and the Foundation Council. The Reading Foundation is supported by a board of trustees, a scientific advisory group and a quality advisory board. The management is in the hands of the general manager, the commercial manager and the manager of programs and projects.

Board

  • Joerg Pfuhl (Chairman), Holtzbrinck Publishing Group
  • Barbara Schleihagen (Deputy Chairman), German Library Association, dbv
  • Udo Beckmann, Association of Education and Upbringing, VBE
  • Richard Lutz, Deutsche Bahn AG
  • Gerd Landsberg , German Association of Towns and Municipalities
  • Renate Reichstein, Association of Youth Book Publishers, avj
  • Stephan Scherzer, Association of German Magazine Publishers, VDZ
  • Walter Scheurle , for Deutsche Post DHL

Foundation Council

Board of Trustees

Board of Trustees

  • Chairman: Thomas Bellut , director of the ZDF
  • Deputy Chair: Yvonne Gebauer , Minister for Schools and Education of the State of North Rhine-Westphalia
  • Deputy Chair: Andreas Schleicher, Director for the Directorate of Education and Skills of the OECD
  • Rico Badenschier, Lord Mayor of the state capital Schwerin
  • Dorothee Bär , Minister of State for Digital
  • Katarina Barley , Vice-President of the European Parliament
  • Nicola Beer, Vice-President of the European Parliament
  • Maria Böhmer, President of the German UNESCO Commission
  • Claudia Bogedan, Senator for Children and Education of the Free Hanseatic City of Bremen
  • Kirsten Boie , children's book author
  • Alexander Prince of Schaumburg-Lippe
  • Karl Graf zu Eltz
  • Patrick Alexander Graf von Faber-Castell, TACSY GmbH
  • Helmut Holter, Thuringian Minister for Education, Youth and Sport
  • Stefanie Hubig, Minister for Education of the State of Rhineland-Palatinate
  • Oliver Kaczmarek, member of the German Bundestag, education, school and research policy spokesman for the SPD parliamentary group
  • Florian Langenscheidt, author, publisher and partner at the Langenscheidt publishing group
  • Manfred Lautenschläger, member of the supervisory board of MLP AG and founder of the Manfred Lautenschläger Foundation
  • Melanie Leonhard, Hamburg Senator for Labor, Social Affairs, Family and Integration
  • Ralph Alexander Lorz , Hessian Minister of State for Culture
  • Manfred Lucha , Minister for Social Affairs and Integration of the State of Baden-Württemberg
  • Caren Marks, Member of the German Bundestag, Parliamentary State Secretary to the Federal Minister for Family, Seniors, Women and Youth
  • Lutz Marmor, director of the NDR
  • Michelle Müntefering, Member of the German Bundestag, Minister of State in the Federal Ministry of Foreign Affairs
  • Mario Ohoven, President of the Federal Association of Medium-Sized Enterprises
  • Thomas Oppermann, member of the German Bundestag, Vice-President of the German Bundestag
  • Christian Piwarz, Saxon State Minister for Culture
  • Karin Prien, Minister for Education, Science and Culture of Schleswig-Holstein
  • Bianca-Amalia Princess of Prussia
  • Thomas Rachel, Member of the German Bundestag, Parliamentary State Secretary at the Federal Minister for Education and Research
  • Jochen Rausch, Head of Program 1LIVE, WDR2, WDR4
  • Sandra Scheeres, Senator for Education, Youth and Family of the State of Berlin
  • Kerstin Schreyer, Minister of State for Family, Labor and Social Affairs of the Free State of Bavaria
  • Petra Sitte, member of the German Bundestag, research policy spokeswoman for the parliamentary group DIE LINKE
  • Margit Stumpp, member of the German Bundestag, education, school and media policy spokeswoman for the Bundestag parliamentary group Bündnis 90 / Die Grünen
  • Anabel Ternès von Hattburg, entrepreneur, author, speaker
  • Björn Thümler , Lower Saxony Minister for Science and Culture
  • Dietlind Tiemann , retired Lord Mayor D., member of the German Bundestag, member of the committee for education, research and technology assessment
  • Marco Tullner , Minister for Education of the State of Saxony-Anhalt
  • Klaus Wehmeier, Chairman of the Board of Trustees of the Körber Foundation, Chairman of the Board of Trustees of the Allianz Environmental Foundation
  • Konrad Wolf , Minister for Science, Further Education and Culture of the State of Rhineland-Palatinate

As well as a representative of the Federal President's Office.

Honorary curator: Markus Schächter , former director of ZDF

Scientific advisory group

  • Cordula Artelt, member of the scientific advisory board of the German Institute for International Educational Research, member of the annual meeting and the network committee of the National Educational Panel Study (NEPS) at the Leibniz Institute for Educational Trajectories at the University of Bamberg
  • Silke Borgstedt, Director of Social Research Sinus Sociovision Market and Social Research GmbH, Heidelberg
  • Wilfried Bos, Scientific Director of the International Elementary School Reading Study IGLU | Institute for School Development Research TU Dortmund
  • Sabine Feierabend, responsible for the conception and implementation of the KIM, JIM and FIM studies, consultant for media research SWF / SWR, Stuttgart
  • Andreas Gold, Head of the Department of Educational Psychology, Goethe University Frankfurt am Main
  • Norbert Groeben , honorary professor for general and empirical literature at the University of Mannheim and the University of Heidelberg
  • Anke Grotlüschen, professor for adult education, University of Hamburg, head of the Level One study on literacy
  • Arthur M. Jacobs, Professor of General Psychology, Free University of Berlin
  • Thomas Rauschenbach , Director of the German Youth Institute in Munich, member of the team of authors for the National Education Report
  • Renate Schulz-Zander, Institute for School Development Research TU Dortmund, expert for digital media in education
  • Rudolf Tippelt , member of the scientific advisory board of the steering group for educational research of the KMK and the BMBF, professor for general education and educational research, LMU Munich
  • Renate Valtin , President of the European Reading Societies (IDEC)
  • Renate Zimmer , director of the Lower Saxony Institute for Early Childhood Education and Development at the University of Osnabrück, expert in early childhood education and development

Outside the Scientific Advisory Group, the following is available:

  • Klaus Hurrelmann , Public Health and Education, Hertie School of Governance, Berlin. Member of the expert teams of national and international studies in the field of education, including the Shell study.

Institute for Reading and Media Research

The initiatives and projects of the Reading Foundation are scientifically supported by the Reading and Media Research Institute of the Reading Foundation in Mainz. The institute was founded in 2006 and publishes publications on self-developed research topics in the field of reading and media research.

Academy for Reading Promotion Lower Saxony

The Academy for Reading Promotion Lower Saxony is a joint institution of the Reading Foundation and the State of Lower Saxony, based at the Gottfried Wilhelm Leibniz Library in Hanover. Since 2004 it has been dedicated to the goal of improving the regional prerequisites for promoting reading skills and reading pleasure among children and young people in the state of Lower Saxony. Its range of events and further training courses for educators, teachers, librarians and other multipliers teach methods of promoting reading throughout the year. The Academy for Reading Promotion is financed by the Lower Saxony Ministry of Culture and the Lower Saxony Ministry for Science and Culture.

Network reading aloud

The “Reading aloud network” of the Reading Foundation would like to support all volunteer readers nationwide in their voluntary work under the motto “We support voluntary reading aloud in Germany”. The heart of the new Vorlesen network is the online platform netzwerkvorlesen.de, which was launched on April 1, 2014. All volunteer readers as well as the organizers and supervisors of local and regional reading initiatives receive a wide range of support, for example in the form of information, reading recommendations, training materials and contact addresses. The aim is to activate and qualify volunteer readers and thus strengthen their commitment.

Teachers club

The Teachers Club of the Reading Foundation provides its members free of charge with interdisciplinary teaching materials, methodological and didactic instructions and information on the projects and programs of the Reading Foundation. The teachers' club now has around 40,000 members nationwide and has a broad network of multipliers promoting reading.

Reading ambassadors

The reading ambassadors of the Reading Foundation are prominent personalities from politics, sport, media, culture and sport who publicly support the initiatives and goals of the Reading Foundation over the long term.

Prices

Dietrich Oppenberg Media Prize

The Dietrich Oppenberg Media Prize has been awarded by the Reading Foundation and the NRZ Press House Foundation since 2001. The award is given to contributions that deal with the changing framework conditions in the modern information and knowledge society and that give reading space in the public consciousness.

German reading award

Together with the Commerzbank Foundation, the Reading Foundation has been awarding the German Reading Prize since 2013. This honors individual achievements and projects in the field of reading promotion measures that contribute to “maintaining and promoting a culture of reading”. The German Reading Prize is awarded in six categories:

  • Outstanding individual commitment to promoting reading
  • Outstanding community engagement in promoting reading
  • Excellent language and reading promotion in daycare centers
  • Outstanding reading promotion in schools
  • Outstanding reading promotion with digital media
  • Special prize from the Commerzbank Foundation for prominent commitment

Leipzig reading compass

This prize has been awarded jointly with the Leipzig Book Fair since 2012 . It is awarded to books and other media that combine reading fun with a reading-promoting approach. They are selected by a jury made up of independent experts from the areas of daycare, schools, libraries and bookshops, as well as young readers and bloggers. The prize is awarded to ten works in three categories:

  • for children from two to six years
  • for children aged six to ten
  • for children aged ten to 14

criticism

In 2011, the German Association of Philologists accused the foundation of enabling companies to carry out targeted image and lobbying work with advertising disguised as teaching material .

The German Council for Public Relations (DRPR) decided to launch after examining the allegations no case against the Reading Foundation and the companies involved, as the teaching materials in question were not classified as surreptitious advertising.

Web links

Individual evidence

  1. ↑ Stiftunglesen.de: Annual Report 2016 , p. 30
  2. ↑ Reading Foundation | Portrait. Retrieved September 28, 2017 .
  3. ↑ Reading Foundation | Committees and advisory boards. Retrieved September 28, 2017 .
  4. ↑ It starts with reading. Reading Foundation report for 2016. Reading Foundation, p. 30 , accessed on September 28, 2017 .
  5. ↑ Reading Foundation | Nationwide reading day. Retrieved September 28, 2017 .
  6. ↑ a b Foundation read 2015 annual report: reporting period 01/01/2015 - 31/12/2015. Reading Foundation, p. 16 , accessed on September 28, 2017 .
  7. ↑ Reading Foundation | Board. Retrieved September 28, 2017 .
  8. ↑ Reading Foundation | Research. Retrieved October 2, 2017 .
  9. ↑ The Academy | Academy for Reading Promotion Lower Saxony. Retrieved October 2, 2017 .
  10. ↑ Network read out | Read aloud over the network. Retrieved October 2, 2017 .
  11. ↑ The Teachers Club. Retrieved October 7, 2017 .
  12. ↑ Reading Foundation | Prominent reading ambassadors. Retrieved October 7, 2017 .
  13. ↑ https://www.stiftunglesen.de/leseempfänger/leipziger-lesekompass/
  14. ↑ German Philologists Association: Foundation for reading concealed advertising in schools from May 9, 2011 on the website of the program Report Mainz , accessed on May 9, 2011.
  15. ↑ Press release of the German Council for Public Relations (PDF; 72 kB) from August 24, 2011, accessed on March 9, 2012.