wdv group

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wdv Gesellschaft für Medien & Kommunikation mbH & Co. OHG

logo
legal form GmbH & Co. OHG
founding 1948
Seat Bad Homburg vd Höhe
management Thomas Kuhn, Michael Kaschel, Hermann Steinbrecher
Number of employees approx. 70
sales approx. 72 million euros (consolidated in 2013)
Branch Content marketing
Website www.wdv.de

The wdv group is a German publishing company for content marketing founded in 1948 and based in Bad Homburg vor der Höhe.

Company history

Prismahaus in Bad Homburg, headquarters of the wdv group

The publishers Oskar Kuhn, Richard Kirsten and Edgar von Seekamm founded the Wirtschaftsdienst und Adressbuch GmbH in 1948 , which became the starting point for today's wdv group. The titles of the first publications were New Beginnings and Guide for Displaced People . In the 1970s Dieter and Fritz Kuhn, Oskar Kuhn's sons, took over the management. In the 1990s, Thomas Kuhn, Fritz Kuhn's son, was the third generation of publishers to join the company's management. From 2002 to 2015, Thomas Kuhn and Klaus Tonello jointly managed the company as managing directors. Thomas Kuhn has been managing partner, Michael Kaschel and Hermann Steinbrecher managing directors of the wdv group since the beginning of 2016.

In autumn 2019, wdv lost the long-term content order from AOK, only the print order remained. This led to the filing of insolvency under self-administration in January 2020 (file number 61 IN 7/20 AG Bad Homburg). The company undertook a restructuring in 2020.

Customers, magazines and online offers

Pension insurance

From 1954 the wdv group produced the magazine Gesichertes Leben for the state insurance institutions of Westphalia and the Rhine Province . The magazine was published six times a year to educate the insured about the far-reaching reforms of the 1950s in social security. It also served the pension insurance institutions to cultivate their image.

In 2005, an organizational reform brought together the state insurance institutions , the Federal Insurance Agency for Salaried Employees and the pension departments of the Federal Miners' Association, the Railway Insurance Agency and the Seekasse under the umbrella of the German Pension Insurance . Until 2017, the wdv group produced the magazine Zukunft now, which appears four times a year for Deutsche Rentenversicherung .

Since 2002, the wdv group has also been producing the pension portal www.ihre-vorsorge.de for the German pension insurance institutions. In 2005 the website won the bronze medal in the BIENE competition in the “Health and Wellness” category. The prize is awarded by “Aktion Mensch” and the Digital Opportunities Foundation for the best German-language barrier-free websites. Also in 2005 the website was awarded the special “Accessibility at the DMMA - German Multimedia Award”.

Health insurance

In 1960 the company published Bleibgesund, the first AOK insurance magazine for the AOK . In the course of the decade, further regional state AOKs were added. The circulation of the customer magazine was around 15 million copies in 2010.

During the International Radio Exhibition in 1977, the German Federal Post Office presented screen text (BTX) to the public for the first time in Berlin . The wdv group designed and maintained the pages of a BTX program for the AOK, which AOK policyholders could use to access information. For this, the wdv group was awarded the “Golden Beterix” in the 1980s.

After reunification, the circulation of the customer magazine Bleibgesund temporarily rose to 20 million copies. Since the 1990s, the wdv group has been developing digital communication concepts in addition to print media. This is how internet platforms linked to the content of the magazines such as www.aok.de and various youth platforms were created. The website www.aok.de was named “Website of the Year” in 2008 and 2009 with the best internet offers in the categories “Body and Soul” and “Health and Wellness”. In 2009, the website came second in the “Online Star” election in the “Health and Wellness” category.

The AOK customer magazine Bleibgesund was expanded and further developed by the wdv group into a cross-media media system. It consists of personalized magazines and customizable internet offers for every phase of life (children, young people, students, young professionals, retirees). In 2001 and 2002 the customer magazines of the AOK media system won first place in the “acquisa-Award Corporate Publishing”. From 2003 to 2010, magazines of the AOK media system were awarded silver and gold in the BCP award several times .

Other customer segments

The travel magazine adventures and journeys has been published in wdv since 1985 . It is the only public title the company publishes. On December 16, 1997, the adventure and travel went online at www.ablebnis-reisen.de.

The portfolio of the wdv group includes a. in industries such as automotive, finance, health, hygiene products, workwear, tourism, pharmaceuticals, and many more

  • Magazines of the wdv group

  • LVA magazine Gesichertes Leben , 1st year (1954)

  • AOK magazine Bleibgesund , 1st year (1960)

Web links

Individual evidence

  1. ↑ a b c Beatrice Monington West: We are Corporate Publisher No. 1 . In: Healthcare Marketing , December 2008, ISSN  1862-2100 , p. 38.
  2. ↑ Guide for expellees: newspaper of expellees Germans . Verlag Wirtschaftsdienst und Adressbuch, Frankfurt am Main. ZDB ID 525367-6 .
  3. ↑ Tobias Schaumann: Lots of information on old-age provision . In: Augsburger Allgemeine , February 13, 2002, page Bits.
  4. ↑ biene-award.de German Disability Aid - Aktion Mensch e. V., October 5, 2010.
  5. ↑ bik-online.info ( Memento of the original dated December 7, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. German Association for the Blind and Visually Impaired V., October 5, 2010. @1@ 2Template: Webachiv / IABot / www.bik-online.info
  6. ↑ Bijan Peymani: Corporate Publishing . In: HORIZONT Mediaguide , September 18, 2010, p. 16.
  7. ↑ IVW II / 2009.
  8. ↑ btxmuseum.de ( Memento of the original from October 30, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. On-screen text museum, hardware BTX decoder, August 7, 2005. @1@ 2Template: Webachiv / IABot / btxmuseum.de
  9. ↑ Kai Stiehl, in: Health and Society G + G , August 7, 2008, p. 33.
  10. ↑ onlinestar.de ( Memento of the original from August 15, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Ebner Publishing Group Ulm, October 5, 2010. @1@ 2Template: Webachiv / IABot / www.onlinestar.de
  11. ↑ onlinestar.de ( Memento of the original from January 4, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Ebner Publishing Group Ulm, October 5, 2010. @1@ 2Template: Webachiv / IABot / www.onlinestar.de
  12. ^ Guido Schneider: Corporate Publishing . In: HORIZONT Mediaguide , September 18, 2008, p. 7.
  13. ↑ onetoone.de  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. J + S Dialog-Medien GmbH, dated May 28, 2002, October 5, 2010.@1@ 2Template: Dead Link / www.onetoone.de  
  14. ↑ Guido Schneider: The League of the Best . In: HORIZONT , June 19, 2008, pp. 42–44. Susanne Herrmann: Nice presents . In: Advertising & Selling , June 2009, pp. 6–8.
  15. ↑ Beatrice Monington West: We are No. 1 corporate publisher . In: Healthcare Marketing , December 2008, ISSN  1862-2100 , p. 39.