Clothes circle

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Clothes circle

Vinted logo.png
Basic data

developer Kleiderkreisel GmbH
Publishing year 2008
operating system Android , iOS , website
category Online - Classifieds ,
second-hand - clothes
License Freeware
German speaking Yes
www.kleiderkreisel.de

Clothes gyro is an online - trading platform which means use one mobile app (short: app ) to swap allows a browser or, clothes, accessories and cosmetics to sell and give away. The clothes Kreisel GmbH is a subsidiary of the international company Vinted Limited , which is the world's largest marketplace for used clothes with about 20 million users. Kleiderkreisel GmbH also operates the Mamikreisel platform .

history

The parent company Vinted was founded in 2008 under the name Miju Projects by Justas Janauskas and Milda Mitkute ​​in Lithuania . Kleiderkreisel itself has existed since 2009 and is the largest platform in the Vinted Group. Kleiderkreisel was initially only accessible with a web browser . A mobile app had been under development in the Vinted Group since 2010 . However, this ran slowly, which is why it was given to Lemon Labs in 2012. The app was published at the end of 2012. Between 2013 and 2015, Vinted received $ 60 million in investments from Accel Partners , Burda Principal Investments and Insight Venture Partners , among others . Aside from investments, Kleiderkreisel was not yet profitable. To change this, Kleiderkreisel introduced fees for sellers in 2014. Before that, Kleiderkreisel was free for users. However, the introduction of the fees sparked massive protests, which caused Kleiderkreisel to lower them. In return, the switching from advertising to clothing circles was increased.

Market position

In autumn 2018, Kleiderkreisel said it had 5.8 million users. In 2016, the company had a market share of 63 percent in the peer-to-peer clothing sharing market.

Functions

Clothing, accessories and cosmetics can be exchanged, sold and given away on clothing circles, with sales being by far the most widely used function. The retail markets of the Vinted Group are each nationally separated. Clothing for sale on clothing tops is therefore not visible on other Vinted platforms.

Users

A categorization of the offers on clothing circles shows that 95% of the offers fall into the area of ​​women's clothing. Likewise, 95% of users are female. Most users are between 14 and 24 years old.

criticism

In 2016 Kevin Goonewardena criticized vice.com for the fact that women on Kleiderkreisel are exposed to sexual harassment and that Kleiderkreisel does not protect its users enough from it. Kleiderkreisel then announced an improvement in the reporting system.

Web links

Individual evidence

  1. ↑ Viola Diem: The best tips for saving - 10 ideas. Save money. In: The time . February 11, 2016, accessed February 19, 2016 .
  2. ↑ PeerSharing: clothing circle. Retrieved May 26, 2019 .
  3. ↑ a b press. In: Kleiderkreisel.de. Retrieved May 22, 2019 .
  4. ↑ Katharina Brecht: Competition for clothing circles: Kruger Media should make Zadaa known in Germany. Retrieved May 22, 2019 .
  5. ↑ Imprint. In: mamikreisel.de. Retrieved May 26, 2019 .
  6. ↑ a b c d e Gerd Scholl, Siegfried Behrendt, Christian Flick, Maike Gossen, Christine Henseling, Lydia Richter: Peer-to-Peer Sharing: Definition and inventory . PeerSharing work report 1st Institute for Ecological Economy Research, Berlin September 2015, p. 39–42 ( peer-sharing.de [PDF; accessed on May 26, 2019]).
  7. ↑ a b Anne-Katrin Schade: User disappointed - Kleiderkreisel defends itself against criticism. In: gruenderszene.de. August 10, 2016, accessed May 26, 2019 .
  8. ↑ a b Broadly Staff, Kevin Goonewardena: How young women are sexually harassed on clothing circles. In: vice.com. October 21, 2016, accessed May 26, 2019 .
  9. ↑ Mobile accelerates growth: Vintage story. In: lemonlabs.co. Retrieved May 26, 2019 .
  10. ↑ Kim Richters: The parent company of Kleiderkreisel receives 24 million euros. In: gruenderszene.de. December 10, 2015, accessed February 29, 2020 .
  11. ↑ Vinted - Investors. In: crunchbase.com. Retrieved May 26, 2019 .
  12. ↑ Hendrik Lehmann, Martin Pfaffenzeller: The false promises of the sharing economy. In: tagesspiegel.de. Retrieved May 26, 2019 .
  13. ↑ Anne-Katrin Schade: "We were surprised how emotionally the German users reacted". In: gruenderszene.de. December 2, 2016, accessed May 26, 2019 .
  14. ↑ Veronika Wulf: Competition for the clothing circle . In: sueddeutsche.de . 2018, ISSN  0174-4917 ( sueddeutsche.de [accessed on May 26, 2019]).
  15. ↑ Author Kato: The new clothing circle payment system - an exemplary shit storm. In: Innocent Glow. October 28, 2014, accessed May 26, 2019 .
  16. ↑ Competition for the dress circle , sueddeutsche.de, accessed on July 29, 2019
  17. ↑ Hendrik Lehmann, Martin Pfaffenzeller: The false promises of the sharing economy , Tagesspiegel.de, accessed on July 29, 2019