Communicator (media)
The communicator is in communication science models of mass communication of the transmitter , of a message over a mass medium transmits to the public (the so-called recipient). According to a relevant definition by Gerhard Maletzke , a communicator is understood to mean "any person or group of people who is involved in the production of public statements intended for distribution through a mass medium, be it creative or controlling."
The communicator is the first element of the Lasswell formula , which summarizes the research areas of communication science in one sentence ("Who says what to whom in which channel with what effect?"). Accordingly, the dedicated communication within the science communicator research the role of communicators in the communication process.
Journalists are traditionally the main subject of communicator research . The relevant branch of research is divided into four aspects of the communicator role:
- Social aspects (e.g. press law)
- Aspects of the media structure (e.g. media markets)
- Institutional aspects (e.g. editing and publishing)
- Individual aspects (e.g. subjective values and attitudes of the communicators).
Individual evidence
- ^ Kunczik, Michael / Zipfel, Astrid (2001): Publizistik. Cologne, Weimar, Vienna: Böhlau. P. 54
- ↑ Maletzke, Gerhard (1963): Psychology of mass communication. Hamburg: Hans Bredow Institute. P. 43.
- ^ Noelle-Neumann, Elisabeth / Wilke, Jürgen / Schulz, Winfried (eds.) (2002): Fischer-Lexikon Publizistik Massenkommunikation. Frankfurt / M .: S. Fischer. P. 157.
- ↑ Esser, Frank (1998): The forces behind the headlines. Freiburg, Munich: Alber. P. 27