Control address

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Control address (also test address or cover address ; in English seed address or seed ) is a term used in direct marketing and describes a fake address that has been changed in such a way that it can still be delivered by post , but clearly to a specific source , a customer database or a specific extract from a customer database. At the same time, the modification of the address ensures that it is not publicly accessible in parallel.

functionality

There are no living persons behind control addresses. Over the entrance of mail , calls , faxes or e-mails can the abuse be uncovered addresses and proven.

Control address systems are based on the assumption that stolen customer addresses will also be contacted at some point - i.e. written to, called, faxed or emailed. Address abuse is determined based on the incoming contacts to the test addresses and reported to the address owner. Over the contacting and the last known address processors (for example, data processors , letter shop , call center ) can loss of data / address abuse are reconstructed.

Control addresses can be added directly to a database, for example before processing or rental . One speaks of “infecting” or “vaccinating” a database. In this case, a control address must not differ from the other, real customer data . For example, it should also have a customer number and follow the sorting used.

For legally secure evidence of address misuse, the entire process - from generating and adding a control address to an address database to documenting a contact - must be fully verifiable and secure.

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