Coupling effect

This article or section needs to be revised. Details should be given on the talk page. Please help to improve it , and then remove this flag.

The coupling effect is a location concept that increases the sales potential of the coupled companies and is created through the association of similar, complementary types of business through spatial proximity. This effect can also be observed in German food retailing , where competitors are based in the same location. The rivals' ranges should complement each other and thus offer customers stronger incentives to visit the dealerships. For example, a supermarket complements the range of a discounter . This location concept offers additional convenience in that the customer can often visit several dealers from one parking lot in order to cover his needs. The current trend shows increased coupling activities in food retail.

Individual evidence

1. ↑ from: White Paper Koppelstandorte, Koppelstandorte in German food retailing: an ongoing trend with a counter-trend, GfK 2010, p. 3 GfK press release . Retrieved January 20, 2014.